Visual Merchandising Team Lead
Reliance Brands Limited · Posted Oct 2
Luxury, bridge-to-luxury, and high-street fashion retail and brand distribution services
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About the role
Reliance Brands Limited is hiring for a Visual Merchandising Team Lead role.
What you will do
- VM Strategy & Standards Develop and drive the VM strategy across stores in line with brand positioning, customer profile and commercial objectives. Establish and continuously evolve VM guidelines, standards and execution frameworks across formats. Translate seasonal brand direction and commercial priorities into actionable VM plans. Drive consistency in brand presentation while allowing for regional and store-level nuances.
- Store & Customer Experience Own the end-to-end VM experience across EBOs, MBOs, SIS and other retail formats, as applicable. Develop customer-centric zoning, product adjacencies, focal points and navigation principles. Partner with Retail Operations to improve store productivity through effective space utilisation and product presentation. Use customer and store insights to continuously improve the in-store experience.
- Commercial VM Ensure VM is closely linked to business priorities, category strategy and inventory positions. Partner with Buying & Merchandising to identify key commercial stories, hero products and seasonal priorities. Drive VM interventions aimed at improving conversion, ASP, ABV, sell-through and inventory productivity . Analyse store performance and translate commercial insights into VM actions.
- Campaign & Launch Execution Lead VM execution for new store openings, seasonal launches, campaigns, promotions and brand initiatives. Develop VM toolkits and execution guidelines for the retail network. Ensure timely rollout and consistent execution across stores. Conduct post-launch reviews and incorporate learnings into future VM plans.
- Store Design & New Store Openings Partner with Store Development, Projects and Retail teams on VM aspects of new store openings and renovations. Ensure VM principles are embedded into store layouts, fixtures, signage and customer journeys. Support development of scalable VM solutions across different store formats and sizes.
- VM Capability & Team Development Build and strengthen VM capability across the organisation. Develop training modules and coaching interventions for VM and store teams. Establish clear VM governance, review mechanisms and performance standards. Build a strong pipeline of VM talent and develop high-performing team members.
- Data, Analytics & Governance Establish VM dashboards and review mechanisms to track execution and commercial impact. Use store audits, mystery shopping, sales data and customer insights to identify opportunities. Drive regular VM audits and RAG-based performance reviews. Ensure corrective actions are identified, tracked and closed with Retail teams.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Reliance Brands Limited
Reliance Brands Limited is a premier luxury and high-street fashion retail company based in India and a subsidiary of Reliance Retail Ventures. It specializes in building, acquiring, and nurturing international and domestic brand partnerships across luxury, bridge-to-luxury, and lifestyle categories. The company serves as the partner of choice for numerous iconic global brands looking to establish an omnichannel presence in the Indian market.
- Industry
- Retail
- Company size
- 5000-10000 employees
- Founded
- 2007
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Subsidiary
Funding
Subsidiary
Leadership
Venkatachalam Subramaniam
Director
Bhakti Manoj Modi
Director
Ashwin Ahamendra Khasgiwala
Director
Recent coverage
Exchange4Media
Reliance Brands appoints Shivani Goel as Vice President - Marketing2026-08-20
Creative Brands Magazine
Reliance Brands Ltd. appoints Vivek Shah as Lead – Buying & Merchandising for Ed-a-Mamma2025-12-23