Senior Territory Manager - Sales
Mahindra Group · Posted Oct 29
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The Farm Division of Mahindra & Mahindra Ltd provides farm mechanisation solutions, including tractors and implements, to farmers across India. The role focuses on driving enquiry generation and converting leads for farmers with substantial land holdings by demonstrating mechanisation equipment and bundled solutions. The Territory Manager Sales will manage the Salem territory, conduct demonstrations and training, and collaborate with internal teams to grow sales and customer relationships.
What you will do
- Develop and implement targeted sales plans to boost enquiry generation and conversion rates within the assigned geographic territory.
- Maintain continuous interaction with farmers to understand their mechanisation needs and provide tailored solutions using Mahindra's comprehensive product portfolio.
- Conduct live demonstrations and proof of concept sessions to validate product efficacy and strengthen customer trust.
- Identify new business opportunities by analysing market trends and customer requirements to expand farmer revenue streams.
- Coordinate training sessions to elevate skills of tractor drivers and farm workers on mechanisation equipment operation and maintenance.
- Employ bundled solution selling techniques to illustrate the superior performance and value-add of the Mahindra tractor and implements combination.
- Collaborate with cross-functional teams to ensure seamless delivery of products and services while upholding quality and customer delight.
- Track and report sales metrics regularly, facilitating continuous improvement and accountability.
Skills used in this role
What the employer is looking for
- B.E/B.Tech - Agricultural Engineering
- 2 - 5 years of total experience in Tractor Industry
- Critical experience required for this role involves an intricate understanding of the agricultural sector’s mechanisation landscape and sales processes.
- Candidates must bring proven expertise in managing sales territories with a focus on farmers owning high acreage, ensuring tailored mechanisation advisory and solution selling.
- The ability to operate within complex distribution networks to generate enquiries, convert leads, and sustain high customer satisfaction is crucial.
- Previous responsibility for conducting effective product demonstrations, deploying proof of concept models, and training end-users on machinery use and safety are key success factors.
- Experience in identifying and developing new revenue streams through innovative farm mechanisation approaches is highly valued.
- Candidates should be adept at bundling tractor and implement sales to deliver integrated solutions that meet evolving agricultural needs.
- Proficiencies in data-driven decision-making, market intelligence interpretation, and territory optimisation are essential to maintain competitive advantage and business growth.
- Expertise in farm mechanisation sales to large-scale farmers, including detailed knowledge of mechanisation equipment capabilities and benefits.
- Demonstrated history of successful enquiry management and lead conversion in the agricultural sector.
- Proven capability in delivering impactful product demonstrations and operational training to farmers and agricultural labourers.
- Strong skills in developing bundled solutions that combine tractors with implement ranges to resolve multi-stage crop requirements.
- Experience leveraging customer insights and market data to identify untapped revenue opportunities and enhance product positioning.
- Capability to manage relationships across diverse farmer segments while fostering trust and long-term partnerships.
- Proficient in collaborating with cross-functional teams to align sales objectives with operational execution.
Preferred qualifications
- Farm Sector
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
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