Senior Territory Manager - Sales
Mahindra Group · Posted Oct 17
Automotive, farm equipment, information technology, financial services, and hospitality services
Nashik, Nashik, INFull-timeOnsiteSenior Level3–5 years₹9.0L–₹15.0L yearly28 applicants
ConglomerateAutomotiveFarm EquipmentInformation TechnologyFinancial ServicesPublic Company
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About the role
Mahindra & Mahindra Ltd's Farm Division provides farm mechanization solutions, including tractors and implements, to farmers. The Senior Territory Manager - Sales role covers enquiry generation, lead conversion, demonstrations, and bundled solution selling for farmers with substantial landholdings in the assigned territory. The position also involves stakeholder relationship management, operator training, market monitoring, and sales reporting.
What you will do
- As a Territory Manager - Sales for Mahindra & Mahindra Ltd in the Farm Division, you will play a pivotal role in driving enquiry generation and converting leads within the Mahindra portfolio, specifically targeting farmers with substantial land holdings.
- Your responsibilities will include offering comprehensive farm mechanization solutions tailored to various crop stages to enhance agricultural productivity.
- You will be instrumental in building partnerships aimed at boosting farm productivity by presenting proof of concept and organizing live demonstrations of Mahindra's machinery and implements.
- By actively exploring new revenue streams for farmers, you will contribute to their growth and success.
- An essential part of your role involves upskilling laborers and tractor drivers, enhancing their capabilities in operating farm mechanization equipment efficiently and safely.
- You will promote bundled solution-based selling, highlighting the unique strengths and superiority of Mahindra tractors combined with their implement product range to meet diverse farming needs.
- Generating and converting high-quality enquiries within your territory.
- Developing and maintaining strong relationships with farmers and other stakeholders.
- Designing and delivering training programs for laborers/tractor operators to maximize equipment utilization.
- Showcasing industry-leading innovations and demonstrating tangible improvements in farm productivity.
- Collaborating internally with marketing and product teams to drive territory-specific campaigns.
- Monitoring market trends and competitor activities to adapt strategies proactively.
- Providing detailed reports and insights on sales performance, customer feedback, and market intelligence.
Skills used in this role
Lead GenerationMarket ResearchSales PlanningNegotiationCustomer Relationship Management (CRM)Data AnalysisMarket IntelligenceKey Account ManagementTerritory Coverage OptimizationEnquiry ManagementPromotional ActivitiesRevenue GenerationTraining & DevelopmentCapability BuildingCustomer SegmentationInventory ManagementFinancial ReportingPerformance ManagementManpower ManagementConsumer InsightingCredit ManagementCustomer ProfitabilityData ReportingFinancial Management
What the employer is looking for
- The ideal candidate will hold a bachelor's degree in Agriculture, Agricultural Engineering, Business Administration, or a closely related field.
- A postgraduate qualification or professional certifications in sales or agribusiness will be considered advantageous but not mandatory.
- Educational background should include comprehensive knowledge of agricultural practices, farm machinery, or sales principles, enabling you to understand the nuances of farm mechanization and its impact on productivity.
- Continuous learning and professional development are highly encouraged through workshops, seminars, and certification programmes to keep pace with evolving technologies and market dynamics within the farm sector.
- Possession of additional qualifications in leadership, negotiation, or customer relationship management would be viewed favourably and support your ability to excel in this role.
- Applicants are expected to have demonstrable experience in sales, ideally within the agricultural machinery or farm mechanization industry.
- A minimum of 3 to 5 years of successful sales experience focused on customer acquisition, relationship management, and revenue generation in the farm sector is crucial.
- Experience should include working closely with farmers, agricultural businesses, or distributors to understand customer needs and deliver tailored mechanization solutions.
- Expertise in market research, lead generation, and sales planning is essential to effectively cover designated territories and achieve business objectives.
- Proficiency in planning and executing promotional activities, managing sales pipelines, and collaborating cross-functionally with marketing and product teams will be key to sustained success.
- Preferably, candidates will have experience in training and development, particularly in upskilling operators and labourers, creating capacity-building programmes that enhance equipment usage efficiency.
- A strong track record of high-impact sales performance in the agricultural or farm machinery sector, particularly with customers who have large landholdings.
- Proven ability to generate and convert enquiries into sales while demonstrating exceptional customer relationship management and negotiation skills.
- Experience offering consultative farm mechanization solutions across multiple crop stages, showcasing value and supporting productivity improvements.
- Successful management of bundled solutions and product bundles, specifically integrating Mahindra tractors with implements to present comprehensive farm equipment packages.
- Demonstrated capability in organizing and delivering compelling product demonstrations, proof of concept sessions, and hands-on training for end-users such as tractor drivers and field laborers.
- Competence in identifying new revenue opportunities and market segments to expand business footprint within assigned territories.
- Adequate familiarity with sales performance monitoring tools, data analysis, and preparing insightful reports to guide business decisions and strategic planning.
- Experience working within or in alignment with a large corporate sales division, understanding and leveraging established business competencies such as strategic foresight, customer delight, innovation, and sustainability mindset.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
AM
Anand Mahindra
Chairman
AS
Anish Shah
Group CEO & Managing Director
AB
Amarjyoti Barua
Group Chief Financial Officer
MK
Mohit Kapoor
Group Chief Technology Officer
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