Senior Marketing Analyst
Twilio · Posted Oct 1
Cloud-based customer engagement platform providing APIs for messaging, voice, email, and customer data orchestration
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About the role
Twilio is a remote-first communications platform company empowering businesses and developers to build personalized customer experiences. The global marketing analytics team, which this role joins, sits alongside regional analytics business partners for EMEA and APJ, serving as a trusted advisor to regional VPs of Marketing. The Senior Marketing Analyst will own analytics across B2B and B2C funnels, uncover insights for International Marketing teams, and surface high-potential opportunities for Sales while collaborating with Marketing, Product, Sales, and Finance.
What you will do
- Analysis & Insight: Dive deep into marketing performance data across the EMEA region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
- Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.
- Cross-functional Collaboration: Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.
- Innovation & Optimisation: Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.
- Reporting & Communication: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.
Skills used in this role
What the employer is looking for
- At least 5 years of analytical experience with fluency in analytics tools (e.g. Python, Looker, SQL, Tableau)
- 3+ years of experience leveraging data to uncover insights, and communicating to leadership teams to influence business strategy
- A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
- Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
Preferred qualifications
- Prior direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM/data science team.
- Prior experience in B2B marketing analytics, consulting, or an agency environment.
- Experience working across multiple regions or in a global, matrixed organization.
Benefits and support
- competitive pay
- generous time off
- parental and wellness leave
- healthcare
- retirement savings program
- support for volunteering and donation efforts
About Twilio
Twilio is a cloud communications platform-as-a-service company that allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs. The company also offers customer engagement software and a customer data platform, Twilio Segment, to help businesses personalize interactions at scale. Today, it operates as a key infrastructure provider powering digital communications for brands worldwide.
- Industry
- Cloud Communications
- Company size
- 5000-10000 employees
- Founded
- 2008
- Location
- San Francisco, California, USA
- Funding stage
- Public Company
Funding
Public Company · $240M raised
- 2021-07-31Post IPO Debt
- 2018-05-01Post IPO Equity
- 2015-07-31Series E
Leadership
Chief Executive Officer
Chief Financial Officer
Chief Administrative Officer
President, Twilio Segment / Chief Revenue Officer
Chief Marketing Officer
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