Senior Manager - Salesforce
Mahindra Group · Posted Nov 3
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The role sits within Mahindra Group's CRM and marketing operations function, focused on customer lifecycle journeys for vehicle enquiries, owners, and prospective buyers. It is centered on the Salesforce Marketing Cloud platform, covering journey design, multi-channel campaign execution, audience segmentation, and integrations with Sales Cloud, Service Cloud, dealer management systems, and web/mobile platforms. The Senior Manager will own the SFMC platform end to end and lead enterprise-scale marketing automation initiatives.
What you will do
- Marketing Automation & Customer Journey Management
- Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.
- Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.
- Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.
- Implement lead nurturing journeys for vehicle enquiries and prospective customers.
- Design ownership and retention campaigns focusing on service bookings, renewals, accessories, loyalty programs, and repurchase opportunities.
- Continuously improve customer journeys using analytics, testing, and optimization methodologies.
- Campaign Management & Execution
- Manage end-to-end campaign deployment within Salesforce Marketing Cloud.
- Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
- Develop audience segmentation strategies to improve targeting and engagement.
- Coordinate campaign calendars with marketing, product, brand, and customer experience teams.
- Ensure campaigns are delivered on time and meet defined business objectives.
- Manage campaign approvals, testing protocols, and quality assurance processes.
- Salesforce Marketing Cloud Platform Ownership
- Serve as the primary administrator and platform owner for Salesforce Marketing Cloud.
- Manage business units, users, permissions, folders, and platform governance.
- Monitor platform health, automation performance, data synchronization, and system availability.
- Maintain data extensions, subscriber management processes, and customer data architecture.
- Establish and drive SFMC best practices across campaign execution and governance.
- CRM Data Management & Segmentation
- Build and maintain customer audiences using Contact Builder and Data Extensions.
- Ensure customer data accuracy, integrity, and consistency across systems.
- Create advanced segmentation models using customer lifecycle, vehicle ownership, service, and engagement data.
- Develop reusable audience frameworks to enable faster campaign deployment.
- Collaborate with CRM, analytics, and data engineering teams to enhance customer data models.
- Technical Development & Integration
- Develop and optimize SQL queries for data extraction, transformation, segmentation, and reporting.
- Create dynamic and personalized campaign content using AMPscript and Server-Side JavaScript (SSJS).
- Support integration initiatives between Salesforce Marketing Cloud and: Salesforce Sales Cloud Salesforce Service Cloud Customer Data Platforms (CDPs) Dealer Management Systems (DMS) Web and Mobile Platforms
Skills used in this role
What the employer is looking for
- 5 to 6 years of experience in CRM, marketing automation, digital marketing operations, or customer lifecycle management.
- Minimum 4 years of hands-on Salesforce Marketing Cloud experience.
- Experience managing enterprise-scale marketing automation initiatives.
- Bachelor's degree in Engineering, Information Technology, Marketing, Business Administration, or related discipline. MBA preferred.
- Functional Competencies
- Marketing Automation Strategy
- Customer Journey Design
- Campaign Operations Excellence
- Data Analysis & Segmentation
- Customer Lifecycle Marketing
- CRM Operations
- Behavioral Competencies
- Customer Centricity
- Strategic Thinking
- Ownership Mindset
- Problem Solving
- Stakeholder Management
- Collaboration & Influencing
- Innovation & Continuous Improvement
- Attention to Detail
- Strong Communication Skills
Preferred qualifications
- Automotive, retail, telecom, BFSI, consumer internet, or e-commerce experience preferred.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
Recent coverage
Machine Maker
Mahindra Auto Sales Rise 15% in September 20262026-10-01
Mahindra Group Newsroom
Mahindra Lifespaces Announces Strong H1 FY27 Results with 48% YoY Growth in Consolidated Sales2026-10-22
Business Today
How EVs Are Changing the Game for Women in Mahindra's Last-Mile Mobility2026-10-29