Senior Executive - Nykaa Play
Nykaa · Posted Sep 27
Beauty, wellness, fashion, and personal care omnichannel retail services
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About the role
Nykaa Play is Nykaa's on-app content and social commerce destination, covering IP programming, livestreams and campaign content. The role sits within the Nykaa Play team and works across content programming, brand integrations and on-feed content operations. It involves managing end-to-end social commerce execution, IP content development, campaign support and day-to-day page management, with reporting done through Mixpanel and Tableau.
What you will do
- Manage ideation, content creation, programming, IPs, visual look & feel of the Nykaa Play tab on-app.
- Own ideation, planning & programming for key Nykaa Play IPs
- Plan and execute livestream programming calendars, including talent coordination and logistics.
- Design creative assets using Canva or collaborate with design teams for visual content
- Lead execution of key campaign content such including Pink Sales & Hero Initiatives.
- Drive brand integrations in content in collaboration with cross-functional teams.
- Lead Nykaa IPs on Nykaa Play through operational excellence.
- Work closely with brand and internal teams to ensure Nykaa Play operated in sync with larger brand mktg calendar.
- Maintain relationships with agencies for content supply
- Work with product teams to deliver / upload / tag content correctly on Nykaa Play
- Work with business teams on content distribution across different app-touchpoints
- Utilize Mixpanel and Tableau for reporting and performance analytics.
- Track and report key livestream and content performance metrics.
Skills used in this role
What the employer is looking for
- Bachelor's degree in Marketing, Mass Communication, Media Studies , or a related field.
- 1–3 years of experience in social media, digital content, campaign management, project management.
- Experience with e-commerce content ops and experience in webcomm is a big plus.
- Strong project management skills with attention to detail and time management.
- Excellent communication skills and a collaborative, high-speed working style.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Nykaa
Nykaa (FSN E-Commerce Ventures) is a premier Indian omnichannel consumer technology platform specializing in beauty, personal care, and fashion products. Founded by Falguni Nayar, the company operates extensive online e-commerce channels alongside a growing nationwide network of physical retail stores. Nykaa also features an array of in-house private label brands and an eB2B distribution division.
- Industry
- E-commerce
- Company size
- 5001-10000 employees
- Founded
- 2012
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Funding
Public Company · $156.89M raised
- 2022-11-21Post-IPO Secondary$41.08M
- 2022-11-09Post-IPOUndisclosed
- 2020-11-25Secondary MarketUndisclosed
- 2020-06-01Series H$2.61M
- 2020-05-07Series F$8.88M
Leadership
Founder, Executive Chairperson, Managing Director and Chief Executive Officer
Executive Director and CEO, Nykaa Beauty E-Commerce
Executive Director and CEO, Nykaa Fashion
Chief Financial Officer
Chief Technology Officer
Recent coverage
Sahi Markets
Nykaa Anticipates High-Twenties Q2 FY27 GMV Growth and Late-Twenties Net Revenue Growth2026-10-05
Kotak Neo
Nykaa Q2 FY 2026-27 Results Update Signals Late-20s Revenue Growth as Fashion Business Accelerates2026-10-05
Livemint
Nykaa shares in focus after strong Q2 update | What lies ahead for investors?2026-10-05