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Senior Content Designer

ServiceNow · Posted Nov 2

Cloud-based workflow automation and artificial intelligence platform services

Bangalore, Karnataka, IndiaFull-timeHybridSenior Level5–10 years₹30.0L–₹50.0L yearly33 applicants
Software DevelopmentCloud ComputingArtificial IntelligenceWorkflow AutomationSaaSPublic Company
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About the role

ServiceNow's experience design organization treats content design as a core part of product design, shaping mental models, information structure, clarity, and usability for complex enterprise workflows. The team collaborates closely with interaction designers, researchers, product managers, technical writers, and engineers to create user experiences. This Senior Content Designer role will ground content in research, design information structures and flows, build scalable content standards, and shape AI-driven and conversational experiences.

What you will do

  • Start from the user problem: Ground content in research and feedback, make it accessible and inclusive, and tie it to real improvements in experience quality.
  • Shape experiences, not just words: Design clear informational structures, hierarchies, and flows that make complex enterprise products easy to use.
  • Build foundations that scale: Extend company content standards with guidelines, terminology, and patterns for your product area.
  • Collaborate across functions: Work side-by-side with designers, product managers, researchers, and engineers to shape features from concept to release.
  • Bring clarity to complexity: Translate technical concepts into intuitive content and patterns that guide users with confidence.
  • Design for AI: Shape conversational experiences for finding and understanding data. Create content systems that make AI-driven features transparent and trustworthy.
  • Design with AI: Use AI tools to work at scale, for example to audit content, synthesize research, and prototype ideas. Help turn content standards into resources that AI tools can apply consistently.

Skills used in this role

What the employer is looking for

  • 5-10 years of experience in content design, UX writing, or content strategy for software products
  • A portfolio that shows how you approach problems in complex products, not just final copy
  • Experience with B2B or technical products, such as admin, configuration, developer, or data tools
  • Expert writing and editing skills, with the judgment to know when content isn’t the solution
  • Experience working across functions through the product development lifecycle
  • Experience using AI in your work, or thinking critically about how to integrate it into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

Preferred qualifications

  • Experience designing conversational or AI-powered experiences
  • Experience contributing to content standards, terminology systems, or design systems
  • Hands-on use of AI in content work, such as writing prompts, building agents or skills, or setting up automated content checks. Comfort with Markdown or Git is a plus.
  • Experience working with distributed teams across time zones
  • Working knowledge of tools such as Figma, Miro, and AI prototyping tools
  • Bachelor’s degree in English, Journalism, Communications, Human-Computer Interaction, or another relevant field, or equivalent experience

Benefits and support

  • Compensation and benefits are detailed in the job posting

About ServiceNow

ServiceNow provides an end-to-end cloud-based platform and workflow automation solutions that help enterprises digitize and unify operations. Its platform leverages artificial intelligence and machine learning to streamline IT service management, customer service, and business processes.

Industry
Software Development
Company size
10001+ employees
Founded
2004
Location
Santa Clara, California, USA
Funding stage
Public Company

Funding

Public Company · $4.08B raised

Sequoia CapitalJMI EquityGreylockFoundation Capital
  • 2026-04-17Post IPO Debt$4.00B

Leadership

BM
Bill McDermott

Chairman and Chief Executive Officer

GM
Gina Mastantuono

President and Chief Financial Officer

AZ
Amit Zavery

President, Chief Product Officer and Chief Operating Officer

PC
Pat Casey

Chief Technology Officer and EVP, DevOps

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