Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager
Bosch · Posted Oct 12
Mobility, industrial technology, consumer goods, and energy and building technology services
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About the role
The regional marketing function leads the execution of CRM, Paid Media, and SEA activities in alignment with global standards, tools, KPIs, and governance frameworks. The team works across countries and partners to deliver integrated, data-driven campaigns supported by marketing technology, tracking, attribution, and reporting. This role owns regional campaign planning, media buy and budget allocation, performance optimization, and reporting to drive user acquisition, engagement, retention, and business growth.
What you will do
- Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
- Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.
- Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
- Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
- Collaborates with countries and partners to deliver integrated and data-driven marketing activities.
- Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.
- Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
- Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
- Ensures high quality reporting.
Skills used in this role
What the employer is looking for
- Graduate with MBA is preferred; 5 - 8 years experience in the given domain
- C-Budget Process
- Marketing Activity Planning/ Editorial Planning
- Performance Tracking and Analytics
- Customer Data Platform
- Strategic & conceptual skills
- Analytical and creative skills
- Stakeholder management and agility
Benefits and support
- Compensation and benefits are detailed in the job posting
About Bosch
The Bosch Group is a leading global supplier of technology and services, operating across mobility, industrial technology, consumer goods, and energy and building technology sectors. Driven by its purpose to create technology that is "Invented for life," the company leverages its expertise in hardware, software, and IoT to shape global trends such as automation, electrification, and artificial intelligence.
- Industry
- Automotive
- Company size
- 406225 employees
- Founded
- 1886
- Location
- Stuttgart, Germany
- Funding stage
- Private Company
Leadership
Chairman of the Board of Management
Deputy Chairman and Chief Financial Officer
Markus Heyn
Deputy Chairman and Chairman of Mobility
Frank Meyer
Member of the Board of Management
Recent coverage
PR Newswire
Bosch Power Tools Expands Jobsite Solutions Across Measuring, Detection and Concrete Applications2026-10-05
Bosch Media Service
2026 half-year figures: Bosch unveils new robotics partnerships2026-09-23
YouTube
CFO Dr. Markus Forschner explains the company's economic performance in the first six months of the year2026-09-21