Product Planning
Royal Enfield · Posted Oct 5
Classic mid-size motorcycle design, manufacturing, and global adventure riding services
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About the role
Royal Enfield is a global leader in middleweight motorcycles (250-750cc) operating in 80 countries, and the Global Product Strategy (GPS) team defines and shapes the company's future product portfolios worldwide. Working with brand, sales, marketing, industrial design, design engineering, supply chain development, programme management and finance, the team creates product plans that engage customers, deliver strong financial returns and meet regulatory requirements. This Assistant Manager - Product Planning role, based in Chennai and reporting to the Manager - Product Strategy, supports the Product Manager with market and competitive research, product roadmaps, feature and pricing definitions, business cases, project definitions, prototype evaluation and lifecycle planning from advanced planning through model year launches.
What you will do
- Support the product manager to manage a family of products within the company range, delivering the strategic product objectives for development; including feature requirements, pricing and volumes.
- Identifying brand and customer requirements; translating these requirements into deliverable engineering metrics to ensure successful product developments.
- Ensuring contents and features are innovative, competitive, maximize profit on the product and sustained business growth.
- Analyzing market and competitive conditions and laying out a product vision that is differentiated and delivers unique value based on customer demands.
- Carry out extensive research into the market, customers, their desires and their problems and curate ideas to fulfill the value proposition for the product line and business.
- Define and represent the product roadmap. The Product Manager owns the master list of possible changes to the product, and is responsible for representing the rationale behind prioritization.
- Communicate product positioning, features and benefits to internal and external audiences such as our marketing and sales teams, creative agencies, media, dealers and consumers.
- Develop business cases and volume assessments for your product using rigorous research and analytics in the automotive and motorcycle industries.
- Develop and maintain a Competitive Product database.
- Develop Project Definitions, defining project targets, scope and timelines.
- Evaluate engineering prototypes at various stages of development.
- Work with brand & marketing to coordinate product launch plans including timing, pricing, product materials, talking points, training, etc.
- Write user stories with detailed requirements and clear acceptance criteria.
- Be responsible for the assigned model(s), cradle to grave, and all lifecycle planning actions - from advanced planning (full model changes) to launch of each model year.
- Support the product manager to ensure implementation of "buildable" product configurations during the planning phase of each new vehicle.
- Ensure the final consistency & correctness of the product specifications prior to the launch phase of the product.
- Determine, implement and communicate model year change points, including sales configurations, throughout the lifecycle of the product.
- Determine build-out strategies for each model year and end of the product life cycle.
- Timely release of all Product Strategy documentation to allow product launches to happen in accordance to the product plan.
- Prepare the calendar for consumer interactions/observations and adhere to the same.
- Expedite various Product Strategy initiatives while ensuring clear and concise communication.
Skills used in this role
What the employer is looking for
- Experience: 3+ Years of experience in a similar role.
- Motorcycle industry experience is advantageous.
- Product Management or Development experience in a product driven company with a global customer base.
- Experience of developing and managing product/feature business cases, including volume and pricing assessment.
- An in-depth knowledge of the automotive or motorcycle market.
- Passion for motorcycles and motorcycle license.
- Must have a Bachelors' Degree.
- MBA with a strong focus on marketing or product management will be advantageous
Benefits and support
- Compensation and benefits are detailed in the job posting
About Royal Enfield
Royal Enfield is the oldest motorcycle brand in continuous production, specializing in classic-styled mid-size motorcycles. Operating as a subsidiary of Eicher Motors, the company designs, manufactures, and distributes iconic models worldwide from its main production facilities in Chennai, India. Known for its rich heritage and robust engineering, Royal Enfield continues to expand its global footprint into new platforms and electric mobility.
- Industry
- Automotive
- Company size
- 5000-10000 employees
- Founded
- 1901
- Location
- Chennai, Tamil Nadu, India
- Funding stage
- Public Company
Funding
Public Company
Leadership
B. Govindarajan
CEO, Royal Enfield & Managing Director, Eicher Motors
Siddhartha Lal
Executive Chairman, Eicher Motors
Umesh Krishnappa
Chief Technology Officer (Electric Vehicles)
Vidhya Srinivasan
Chief Financial Officer
Mahesh Tripathi
Chief Operating Officer
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