Product Manager, Customer Incentives and Growth Platforms
Google · Posted Oct 4
Search engine, cloud computing, software, hardware, and artificial intelligence services
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About the role
Google Ads applies cutting-edge machine learning and Generative AI models like Gemini to power a multi-billion dollar global advertising business, working on user protection, ad quality, and advertiser return-on-investment in close collaboration with teams like Google Research and DeepMind. The Incentives and Growth Platforms team owns the end-to-end product goal, technical strategy, and execution for core customer incentive and reward charters across the customer lifecycle. This Product Manager role works at the intersection of behavioral economics, growth engineering, conversational AI, recommendation engines, partner platforms, and fraud/risk, rallying Engineering, UX, Product Marketing, Data Science, Operations, and Risk stakeholders.
What you will do
- Serve as the central product leader uniting cross-functional partners—including Software Engineering, UX/Design, Product Marketing, Customer Operations, Data Science, and Trust and Safety/Risk.
- Lead the proactive use of AI tools and reasoning models to conduct deep quantitative and market research, analyze user journeys, test behavioral hypotheses, and rapidly prototype novel incentive mechanics and conversational workflows.
- Own the multi-quarter strategy and technical roadmap for core customer incentive and reward charters, aligning product bets with broader business growth, customer retaining, and payback goals.
- Design robust MCP tool schemas and API interfaces that empower autonomous agents and conversational assistants to deliver personalized promotional recommendations.
- Design and execute rigorous A/B testing and flighting strategies to evaluate hypotheses, measure causal incrementality, and analyze redemption vs. breakage economics.
Skills used in this role
Preferred qualifications
- Master's degree in a technology or business related field.
- 3 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
- Experience in customer incentive platforms, promotional engines, loyalty/rewards systems, billing/fintech, growth engineering, or business generation mechanics.
- Experience managing ambiguity, proactively anticipating technical or operational roadblocks, and turning complex platform constraints into seamless customer experiences.
- Practical proficiency in leveraging generative AI tools and agents for deep product research, market synthesis, user journey mapping, and rapid feature prototyping.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Google
Google LLC is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. As a subsidiary of Alphabet Inc., it is widely recognized for services like Google Search, YouTube, Android, and the Gemini AI ecosystem.
- Industry
- Internet
- Company size
- 180000+ employees
- Founded
- 1998-09-04
- Location
- Mountain View, California, USA
- Funding stage
- Public Company
Funding
Public Company · $25M raised
- 1999-06-07Series A$25M
Leadership
Chief Executive Officer
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Business Officer
Chief Executive Officer, Google Cloud
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