PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS
IBM · Posted Oct 7
Hybrid cloud, artificial intelligence, enterprise software, quantum computing, and IT consulting services
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About the role
IBM BPO, part of IBM Consulting, accelerates digital transformation for clients using agile methodologies, process mining, and AI-powered workflows, supported by the IBM technology portfolio including IBM Software and Red Hat. This marketing operations role sits within Enterprise Operations and focuses on configuring and deploying marketing campaigns, email campaigns, landing pages, and workflows across marketing automation platforms. The role also involves tracking, quality assurance, CRM and analytics integration, and supporting marketing teams on campaign setup tools and processes.
What you will do
- Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
- Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
- Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
- Implement tracking parameters for campaign performance measurement and analysis.
- Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
- Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
- Monitor and optimize campaign setup processes for efficiency and effectiveness.
- Stay updated on platform updates and best practices for campaign setup.
- Provide support and training to marketing teams on campaign setup tools and processes.
Skills used in this role
What the employer is looking for
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
- Strong understanding of marketing campaign setup processes and best practices.
- Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
- Experience with CRM systems and their integration with marketing platforms.
- Detail-oriented with excellent organizational and time management skills.
- Familiarity with tracking and analytics tools to measure campaign performance.
- Effective communication and collaboration skills with marketing teams.
- Problem-solving skills for identifying and resolving setup issues.
- Understanding of segmentation and targeting strategies in campaign setup.
Preferred qualifications
- Certification in relevant marketing automation platforms.
- Knowledge of HTML/CSS for basic troubleshooting and customization.
- Experience with A/B testing methodologies in campaign setup.
- Familiarity with API integrations for data exchange between marketing tools.
- Exposure to advanced campaign setup features, such as personalization and dynamic content.
- Understanding of compliance and regulatory considerations in marketing.
- Continuous learning and staying updated on industry trends in marketing technology.
- Experience with project management tools for coordination and tracking.
Benefits and support
- Compensation and benefits are detailed in the job posting
About IBM
International Business Machines Corporation (IBM) is a global technology and consulting company that provides hybrid cloud, artificial intelligence, and enterprise infrastructure solutions. Operating in over 175 countries, IBM helps businesses across industries modernize operations, secure data, and drive digital transformation through platforms like watsonx and Red Hat OpenShift. Founded over a century ago, the company remains a pioneer in high-performance computing, enterprise automation, and quantum technology.
- Industry
- Information Technology
- Company size
- 260,000+ employees
- Founded
- June 16, 1911
- Location
- Armonk, New York, USA
- Funding stage
- Public Company
Funding
Public Company · $3.5B raised
- ·Post Ipo Debt$150M
Leadership
Chairman, President and Chief Executive Officer
Senior Vice President and Chief Financial Officer
Senior Vice President, Software and Chief Commercial Officer
Senior Vice President, IBM Consulting
Senior Vice President, Marketing and Communications
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