Principal Product Marketing Manager
LinkedIn · Posted Nov 5
Professional networking, job search, recruiting, online learning, and B2B marketing services
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About the role
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. This role sits with LinkedIn for Sales, working across Sales Navigator product, marketing, field sales, and business operations. The Principal Product Marketing Manager will shape product strategy and go-to-market for sales products, using customer research, sales activation, and a focus on B2B SaaS and agentic AI.
What you will do
- Collaborate with Sales Navigator leaders across product, marketing, field sales, and business operations to craft our vision for helping sellers and sales organizations put buyers first and grow their businesses.
- Drive product strategy, influence the product roadmap, and validate product/market fit through qualitative and quantitative research.
- Shape how we go to market for key audiences and communicate our value proposition in a simple, compelling, and differentiated way, both internally and externally.
- Bring products to market through LinkedIn’s field sales team and marketing
- Represent LinkedIn as a product subject matter expert in key sales and customer meetings to drive commercial conversations forward
Skills used in this role
What the employer is looking for
- A storyteller: the best product marketers are effective storytellers - you deeply understand users and customers, know how to communicate with them, and tailor messages to different audiences
- A strong business leader: You’re a systems thinker who understands how organizations operate and rely on strong business acumen to quickly break down key business issues to inform insights and recommendations; you feel comfortable showing up well with both internal executives and customers
- Highly motivated self-starter with an entrepreneurial spirit: You’re able to drive projects from ideas through execution, build strong internal relationships, and build consensus and alignment on critical initiatives.
- Organized: You showcase the ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact.
- Passionate about the agentic future: You're energized by where agentic AI is taking work. You follow the space closely (models, agents, emerging standards like MCP, and the competitive landscape), form your own point of view, and readily dig into technical concepts with Product and Engineering so you can explain them simply to customers.
- AI fluent: AI is part of how you work every day, not just what you market. You use AI tools and agents to research, synthesize, prototype and create. You understand their strengths and limits, evaluate outputs critically, use them responsibly, and raise the bar for how the team works with AI.
- An empathetic manager and partner: You care deeply about the needs of your team and cross-functional partners, relying on strong interpersonal and communications skills to guide teams towards success. As a more senior member of the team, you contribute to shaping and upholding the team’s culture and values.
- 8+ years of relevant experience, including product marketing, product management, marketing, sales engineering, market research, user research, operational roles, or strategy consulting.
- BA/BS Degree or equivalent experience.
Preferred qualifications
- 4+ years experience of B2B SaaS experience with a focus on product marketing activities.
- Management consulting or similar experience is a plus.
- MBA or other relevant professional courses/certifications
Benefits and support
- Compensation and benefits are detailed in the job posting
About LinkedIn
LinkedIn is the world's largest professional network, connecting over a billion users globally to create economic opportunity. Owned by Microsoft, the platform provides tools for job searching, professional networking, B2B marketing, sales intelligence, and online learning. Through its data graph, it bridges the gap between global talent and enterprise organizations.
- Industry
- Professional Network
- Company size
- 10001+ employees
- Founded
- 2003-05-05
- Location
- Sunnyvale, California, USA
- Funding stage
- Public Company
Funding
Public Company · $103.5M raised
- 2003-11-01Seed$4.7M
- 2004-08-01Series A$10M
- 2007-01-15Series B$53M
- 2008-06-01Series C$22.7M
- 2014-05-15Post Ipo Debt$500M
Leadership
Chief Executive Officer
EVP of LinkedIn and Microsoft Office
President of Platforms and Digital Work
Senior Vice President & Chief Financial Officer
Senior Vice President & Chief Business Officer
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