PAM Planning
Hero MotoCorp · Posted Oct 14
Motorcycle, scooter, and electric vehicle manufacturing and distribution services
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About the role
Hero MotoCorp's aftermarket parts business covers Parts, Engine Oil, and Accessories under the Hero Genuine Parts (HGP) channel, with zones operating across a large distributor and retailer network. The team tracks business value-chain KPIs, distributor efficiency, and channel operations to ensure availability of genuine parts. This Manager – PAM Planning role oversees zonal aftermarket parts performance, market intelligence, distributor activation, BTL demand generation, and strategic planning projects across Parts, Engine Oil, and Accessories.
What you will do
- KPI & Performance Tracking : Monitor and analyze Order Dispatch Retail Closing (ODRC), retailer billing consistency, market reach, and aftermarket penetration across Parts, Engine Oil, and Accessories. Gather market intelligence on competitor pricing, packaging, and schemes to formulate counter-strategies.
- Distributor Governance & Network Expansion: Drive business planning for new distributorship activations, expand network reach, monitor district-level market share, and mitigate Vehicle Off Road (VOR) cases. Conduct fortnightly business reviews with Area Parts teams.
- Parts Marketing & BTL Activations: Lead downstream demand-generation initiatives, including Point of Purchase (POP) branding, ASLI Hero technician engagement, targeted promotional schemes, and distributor Reward & Recognition (R&R) programs.
- Strategic Projects & Target Planning: Cascade monthly targets across Parts Distributors (PD), Hero Genuine Parts Distributors (HGPD), and AFM channels. Manage projections for Top 350 Zonal Parts and coordinate key initiatives such as RMS implementation, HGP Touch, and PGP projects.
- Cross-Functional Liaison: Coordinate across Sales, Service, Head Office Planning, Plant Backend, IT (SAP/DMS), and Finance to resolve escalations and maintain smooth channel operations.
Skills used in this role
What the employer is looking for
- Education: Graduate or Post Graduate degree (MBA with specialization in Operations or Marketing preferred).
- Experience: 2-5 years of experience in the Parts, Aftermarket, or FMCG sector, with exposure to sales and distribution operations.
- Technical Skills: Advanced MS Excel proficiency (Mandatory). Working knowledge of SAP and Dealer Management Systems (DMS / Oracle BI). Familiarity with Microsoft Power BI is an added advantage.
- Competencies: Strong strategic orientation, structured problem-solving skills, comfort with ambiguity, and the ability to turn complex data into operational decisions.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Hero MotoCorp
Hero MotoCorp Limited is an Indian multinational motorcycle and scooter manufacturer based in New Delhi, India, and is the world's largest manufacturer of two-wheelers. The company designs, develops, manufactures, and markets petrol-powered and electric motorcycles and scooters across a vast global network.
- Industry
- Automotive
- Company size
- 10001+ employees
- Founded
- 1984-01-19
- Location
- New Delhi, India
- Funding stage
- Public Company
Funding
Public Company
Leadership
Pawan Munjal
Executive Chairman
Harshavardhan Chitale
Chief Executive Officer
Vivek Anand
Chief Financial Officer
Sachin Agrawal
Chief Technology Officer
Recent coverage
Rediff
Hero MotoCorp Sept Dispatches Up 12% to 7.66 Lakh Units2026-10-01
BikeAdvice
Hero MotoCorp sales rise 11.51% YoY in September 2026, supported by strong scooter growth2026-10-02
MarketScreener
Hero Motocorp Limited Approves Dividend for the Financial Year 2025-262026-08-06