Media Analyst TPA
Target · Posted Oct 22
General merchandise, apparel, grocery, and home goods retail services
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About the role
Target’s Roundel retail media network uses Target’s insights to create personalized advertising campaigns across Target.com, the mobile app, and more than 150 premium publishers and channels. The Media Analyst supports Target’s on-platform Search Team for Performance Marketing and the Retail Media Network by analyzing campaign performance, creating optimization recommendations, and evolving bid strategies. The role also monitors campaign performance, shares recommendations with brand partners, and interfaces with internal support teams and agencies to improve marketing outcomes.
What you will do
- Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service and impactful advertising solutions.
- Execute end-to-end campaign management seamlessly, collaborating with advertisers to align strategies and priorities.
- Track and communicate campaign performance through detailed, data-driven reports and insights, ensuring transparency and optimization.
- Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable, data-backed recommendations for improvement.
- Collaborate cross-functionally with teams such as Sales, Merchandising, Analytics, and Media Strategy to deliver cohesive, insights-led support that drives advertiser growth.
- Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes.
- Advise brands on incremental investment opportunities, leveraging performance insights, category trends, and platform benchmarks.
- Share constructive feedback with product and platform teams to enhance campaign tools, reporting capabilities, and overall user experience
- Identify and assess emerging trends in platform usage and campaign performance to develop proactive support frameworks and best-practice playbooks.
- Co-lead business reviews and performance discussions with key internal stakeholders to align on strategy and growth opportunities.
Skills used in this role
What the employer is looking for
- Bachelor’s degree or higher in Marketing, Business, Economics, Analytics, or a related technical field.
- 4 - 7 years of experience in digital marketing , with a strong focus on search ads and bidding platforms .
- Proficiency with at least one or more retail media/search platforms (e.g., Google Ads, Amazon Ads, Criteo, Walmart Connect, Citrus Ad, Pacvue, Skai, etc.)
- Strong understanding of search marketing metrics and digital attribution models.
- Advanced Microsoft Excel & PowerPoint skills.
- Demonstrates exceptional communication skills and a strong ability to learn quickly.
- Maintains a high level of accuracy with strong attention to detail.
- Works effectively and independently with minimal supervision.
- Displays diligence, a solution-oriented mindset, and a proactive approach to problem-solving.
- Excels in project management, efficiently handling multiple tasks and deadlines while ensuring precision and quality across all campaign deliverables.
- Shows curiosity and analytical acumen in identifying trends, resolving issues, and driving continuous optimization.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Target
Target Corporation operates an extensive chain of general merchandise and discount retail department stores across the United States. The company provides a broad assortment of owned and national brand products, including apparel, electronics, beauty items, groceries, and home goods. Through its physical stores and digital platforms, Target focuses on delivering style, design, and value to help consumers discover the joy of everyday life.
- Industry
- Retail
- Company size
- 415000+ employees
- Founded
- 1902
- Location
- Minneapolis, Minnesota, USA
- Funding stage
- Public Company
Leadership
Chief Executive Officer
Executive Chair of the Board
Jim Lee
Executive Vice President and Chief Financial Officer
Prat Vemana
Executive Vice President and Chief Information and Product Officer
Mark Weinstein
Executive Vice President and Chief Marketing and Guest Experience Officer
Recent coverage
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