Media Analyst
Target · Posted Oct 26
General merchandise, apparel, grocery, and home goods retail services
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About the role
Target Marketing is the marketing organization for Target, focused on studying guests to discover needs and insights and crafting interactions to build brand love. The Enterprise Media team manages digital advertising campaigns and works across paid channel teams, external platforms, and ad servers. This Media Analyst role supports media planning, ad setup, optimization, performance insights, tagging, trafficking, and scalable automation to improve campaign efficiency and compliance.
What you will do
- As a Media Analyst on the Enterprise Media team, you will leverage your position as a subject matter expert in digital campaign management to meet the needs of Core Marketing and ensure digital advertising campaigns are set up and optimized successfully to deliver best-in-class performance and activation efficiencies.
- In this role, you will work closely with digital paid channel teams, ensuring flawless media planning, ad set-up, optimization and performance & insights.
- You will coordinate and support campaigns and channels across external platforms/ad servers with various buying strategies.
- You will be expected to identify, recommend and execute scalable operational tactics to support the brand, engagement and performance results.
- This role will be accountable to participating and enforcing key business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and all other campaigns management related functions.
- This vital role will continuously evolve our campaign performance and ensure stringent compliance.
- You will bring a data-driven approach and an eye toward technological advancements that will make Target first-to-market in the digital media space.
- It’s critical that this role focus on efficiencies through automation, ensuring business and brand goals are consistently achieved.
- You will have worked in various digital media and social platforms (IG, TikTok, YouTube, DCM, DMPs, Ad Servers) and you are expected to keep pace with the Digital and Social Advertising industries and help translate relevant industry developments into recommendation and new ideas for Target that lead to more simplicity and efficiencies in nurturing Target’s external advertising presence.
Skills used in this role
What the employer is looking for
- Bachelor’s degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or a related field.
- 4+ years of experience in digital marketing, performance marketing, media planning, campaign management, trading, optimization, or media analytics.
- Strong hands-on experience managing large-scale paid media campaigns across programmatic, search, social, retail media, display, video, CTV, and/or other digital channels.
- Deep understanding of full-funnel performance marketing and how media impacts awareness, consideration, conversion, retention, and revenue growth.
- Experience with platforms such as Google Ads, Meta Ads Manager, Amazon Ads, DV360, The Trade Desk, DSPs, ad servers, retail media platforms, and measurement systems.
- Proficiency with campaign management platforms, analytics platforms, BI/reporting tools, and marketing technology stacks such as Google Analytics, Adobe Analytics, Tableau, Looker, Power BI, DMPs, CDPs, MMPs, or similar tools.
- Strong analytical ability with experience interpreting large datasets, identifying trends, diagnosing performance issues, and translating data into actionable recommendations.
- Understanding of brand safety, viewability, fraud prevention, inventory quality, tracking, tagging, attribution, and measurement best practices.
- Ability to evaluate creative and content assets for channel fit, messaging alignment, compliance, and performance effectiveness.
- Strong written and verbal communication skills, stakeholder management, problem-solving ability, and comfort operating in a fast-paced, ambiguous environment.
- Passion for media, data, analytics, technology, continuous improvement, and mentoring team members.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Target
Target Corporation operates an extensive chain of general merchandise and discount retail department stores across the United States. The company provides a broad assortment of owned and national brand products, including apparel, electronics, beauty items, groceries, and home goods. Through its physical stores and digital platforms, Target focuses on delivering style, design, and value to help consumers discover the joy of everyday life.
- Industry
- Retail
- Company size
- 415000+ employees
- Founded
- 1902
- Location
- Minneapolis, Minnesota, USA
- Funding stage
- Public Company
Leadership
Chief Executive Officer
Executive Chair of the Board
Jim Lee
Executive Vice President and Chief Financial Officer
Prat Vemana
Executive Vice President and Chief Information and Product Officer
Mark Weinstein
Executive Vice President and Chief Marketing and Guest Experience Officer
Recent coverage
Home Page News
Target Completing 2026 Expansion Plan With Eight Store Openings This Fall2026-09-08
AP News
Target regains its footing under a new CEO and raises expectations for 20262026-08-19
Target Corporate
Target Unveils Multi-Year Strategy Under CEO Michael Fiddelke to Accelerate Growth2026-03-03