Measurement Implementation Expert
Google · Posted Oct 19
Search engine, cloud computing, software, hardware, and artificial intelligence services
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About the role
Google's gTech teams provide technical and product advisory support to customers globally, helping them use Google products. The role sits within advertising measurement, designing measurement strategies and executing studies such as Conversion Lift, Brand Lift, XNR, and Geo-based experiments, and reconciling MMM, MTA, and incrementality data. The Measurement Implementation Expert partners with sales and product specialists to interpret measurement results and inform media strategy and budget allocation.
What you will do
- Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity.
- Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuing statistical significance (StatSig) on all uplift data.
- Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses. Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
- Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
- Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.
Skills used in this role
Preferred qualifications
- Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
- Experience defining measurement frameworks for mid-funnel and audience acquisition goals, moving beyond traditional last-click conversion tracking.
- Specialized experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurement "sources of truth.
- Deep understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Google
Google LLC is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. As a subsidiary of Alphabet Inc., it is widely recognized for services like Google Search, YouTube, Android, and the Gemini AI ecosystem.
- Industry
- Internet
- Company size
- 180000+ employees
- Founded
- 1998-09-04
- Location
- Mountain View, California, USA
- Funding stage
- Public Company
Funding
Public Company · $25M raised
- 1999-06-07Series A$25M
Leadership
Chief Executive Officer
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Business Officer
Chief Executive Officer, Google Cloud
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