Marquee Rides & Events
Royal Enfield · Posted Sep 28
Classic mid-size motorcycle design, manufacturing, and global adventure riding services
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About the role
Royal Enfield is a global leader in middleweight motorcycles (250-750cc) operating in 80 countries, and the Marque Rides team delivers the brand's "ride pure" and "ride-more" (branded) rides and events. The team's objective is to enhance engagement with existing and potential customers and increase brand advocacy through experiential activities. Reporting to the Lead of Marquee Rides, this Deputy Manager role covers conceptualisation, planning, implementation and closure of rides and events, working with the Brand function from Chennai.
What you will do
- Make a meaningful contribution to the current "ride pure" and "ride-more"(branded) events and headline rides.
- Create and develop fresh experiences and attractions for "ride pure" and "ride-more"(branded events), implement the trial, and turn the project into a playbook.
- Make briefs for each ride that include information about the ride's nature, strategy, target audience, schedule, and other necessary elements for campaign development, communication, promotion, and operation.
- Oversee the entire campaign, from conception to distribution.
- Balance revenue and expenditure by following all defined SOP's
- Establish a network of organizations, suppliers, and travel agents.
- Compose a ride report, examine and improvise.
- Be a responsible person, employee, and rider in all situations.
- Respond to unforeseen situations efficiently and effectively.
- Complete program management before, during, and after an activity.
- Accountable & responsible for achieving defined targets.
Skills used in this role
What the employer is looking for
- Experience: 6-8 years of overall experience (motorcycle / auto / Mountaineering consumer-focused industry) with 3 years of experience managing Outdoor events/ activities.
- Proven experience in leading motorcycle tours or similar activities.
- Strong knowledge of local and regional routes and attractions.
- Excellent communication and interpersonal skills.
- Ability to handle emergency situations calmly and efficiently.
- First aid certification (preferred).
- Basic mechanical skills for motorcycle maintenance (preferred).
- Strong project management skills and experience in handling micro & macro groups.
- Qualification: Bachelor's degree (Full Time) Communications or related streams
Benefits and support
- Compensation and benefits are detailed in the job posting
About Royal Enfield
Royal Enfield is the oldest motorcycle brand in continuous production, specializing in classic-styled mid-size motorcycles. Operating as a subsidiary of Eicher Motors, the company designs, manufactures, and distributes iconic models worldwide from its main production facilities in Chennai, India. Known for its rich heritage and robust engineering, Royal Enfield continues to expand its global footprint into new platforms and electric mobility.
- Industry
- Automotive
- Company size
- 5000-10000 employees
- Founded
- 1901
- Location
- Chennai, Tamil Nadu, India
- Funding stage
- Public Company
Funding
Public Company
Leadership
B. Govindarajan
CEO, Royal Enfield & Managing Director, Eicher Motors
Siddhartha Lal
Executive Chairman, Eicher Motors
Umesh Krishnappa
Chief Technology Officer (Electric Vehicles)
Vidhya Srinivasan
Chief Financial Officer
Mahesh Tripathi
Chief Operating Officer
Recent coverage
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