Marketing Strategy and Analytics Manager
Twilio · Posted Oct 1
Cloud-based customer engagement platform providing APIs for messaging, voice, email, and customer data orchestration
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About the role
Twilio is a remote-first communications platform company delivering customer engagement solutions to hundreds of thousands of businesses and millions of developers. This role sits within Twilio's global marketing analytics team, alongside Media Mix Modeling (MMM) data scientists and regional analytics business partners for EMEA and APJ. The Marketing Strategy & Analytics Manager will act as a trusted analytics advisor to marketing leadership, owning end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI, while applying and translating MMM outputs into decisions for regional and global marketing leaders.
What you will do
- Strategy & Analytics Partnership: Act as the trusted analytics advisor to global and regional marketing leaders, translating business questions into analyses that shape budget, channel, and campaign decisions.
- MMM Application & Translation: Apply and extend outputs from our MMM data science team — interpreting model results, running scenario/what-if analyses, and adapting them for regional nuance and stakeholder-specific questions.
- Measurement & Funnel Analytics: Build and maintain incremental analyses that complement MMM (geo-lift tests, channel-level diagnostics, funnel and pipeline analytics) to validate and enrich model-driven recommendations. Own end-to-end analytics across B2B and B2C marketing funnels, from data pull through insight to executive-ready recommendation.
- MMM Team Partnership: Partner closely with the central MMM data science team to ensure model assumptions, inputs, and outputs reflect real business context, and to prioritize the roadmap of modeling questions that matter most to the business.
- Tooling & Scale: Write production-quality Python/SQL for data pulls, analysis, and light modeling; build reusable tools and dashboards that scale insight generation across the team.
- Storytelling & Communication: Craft and deliver clear, compelling narratives and presentations for senior stakeholders across Marketing, Sales, Product, and Finance.
- Cross-Regional Collaboration: Partner with regional analytics business partners (EMEA, APJ) to ensure consistency.
Skills used in this role
What the employer is looking for
- The Hybrid Analyst: 6+ years of experience in marketing analytics, business intelligence, or data science, with a track record of directly influencing marketing strategy through data.
- Technically Fluent: Strong proficiency in Python and SQL for analysis; comfortable working with large, messy marketing datasets.
- MMM-Literate: Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool or framework (e.g., Robyn, Meridian, or an equivalent regression/econometric approach) — you don't need to have built an MMM from scratch, but you can interpret, apply, and reason about one.
- Statistically Grounded: Solid grounding in statistics and experimental design (e.g., regression, A/B testing, geo-lift/incrementality testing).
- The Trusted Advisor: Demonstrated ability to partner with senior stakeholders (Marketing, Sales, Finance) and turn analysis into decisions — not just dashboards.
- Storyteller: Excellent communication and storytelling skills; experience presenting to both technical and executive, non-technical audiences.
- Channel Fluency: Solid understanding of digital and traditional media channels and B2B/B2C marketing funnels.
Preferred qualifications
- Prior direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM/data science team.
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
- Prior experience in B2B marketing analytics, consulting, or an agency environment.
- Experience working across multiple regions or in a global, matrixed organization.
- Specify education, previous job experience, certifications, technical skills and soft skills required.
Benefits and support
- competitive pay
- generous time off
- ample parental and wellness leave
- healthcare
- retirement savings program
About Twilio
Twilio is a cloud communications platform-as-a-service company that allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs. The company also offers customer engagement software and a customer data platform, Twilio Segment, to help businesses personalize interactions at scale. Today, it operates as a key infrastructure provider powering digital communications for brands worldwide.
- Industry
- Cloud Communications
- Company size
- 5000-10000 employees
- Founded
- 2008
- Location
- San Francisco, California, USA
- Funding stage
- Public Company
Funding
Public Company · $240M raised
- 2021-07-31Post IPO Debt
- 2018-05-01Post IPO Equity
- 2015-07-31Series E
Leadership
Chief Executive Officer
Chief Financial Officer
Chief Administrative Officer
President, Twilio Segment / Chief Revenue Officer
Chief Marketing Officer
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