Marketing Manager – Marketing Automation
Qualcomm · Posted Oct 20
Semiconductor, 5G wireless technology, mobile platform, and AI computing solutions
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About the role
This role sits in Qualcomm's Sales, Business Development & Marketing Group in Hyderabad, at the intersection of marketing and sales operations. The team runs B2B marketing automation on Marketo, connecting campaigns, lead lifecycle data, and Salesforce. The Marketing Manager will be the go-to Marketo expert, owning day-to-day campaign execution, custom workflows and third-party integrations, data hygiene and consent programs, and exploring AI-driven marketing capabilities.
What you will do
- Daily Campaign Support: Build, execute, and optimize Marketo campaigns end-to-end — including email programs, engagement engine nurtures, webinars, and event-driven campaigns — ensuring timely and accurate delivery.
- Custom Workflows & Integrations: Design and maintain custom workflows and integrations between Marketo and other platforms, extending automation beyond out-of-the-box capabilities to meet evolving business needs.
- Lead Management: Manage lead enrichment, lead scoring, lead routing, and lead nurture programs to support a healthy B2B pipeline from capture through hand-off to sales.
- Salesforce (SFDC) Integration: Maintain and enhance the Marketo–Salesforce sync, including field mappings, smart campaign logic, and data flow governance between the two systems.
- Data Hygiene & Consent Management: Enforce data hygiene standards, deduplication, and field governance; manage consent and preference center programs to ensure compliance with privacy regulations.
- Third-Party Integrations: Integrate and maintain connections between Marketo and third-party tools (e.g., webinar platforms, enrichment vendors, event tools, data providers).
- Cross-Functional Collaboration: Partner closely with Sales Operations and Marketing teams to align automation strategies with revenue goals and lead lifecycle stages.
- AI & Innovation: Stay current on AI-driven marketing capabilities and proactively identify opportunities to apply AI and emerging technologies to improve targeting, personalization, and campaign performance.
- HTML & Asset Support: Leverage working knowledge of HTML to build, troubleshoot, and refine email templates, landing pages, and form behaviors.
- Continuous Improvement: Monitor campaign performance, troubleshoot issues, and recommend process and automation improvements to scale the marketing engine.
Skills used in this role
What the employer is looking for
- 5+ years of hands-on experience working with Marketo, with a strong, current understanding of the Marketo environment, architecture, and integrations.
- Marketo Certified Expert (or equivalent demonstrable expert-level proficiency).
- Deep knowledge of Salesforce (SFDC) and the Marketo–SFDC integration model.
- Proven experience with lead enrichment, lead nurture programs, consent management, and data hygiene best practices.
- Experience building and maintaining third-party integrations to Marketo.
- Working knowledge of HTML for email and landing page development and troubleshooting.
- Strong understanding of B2B marketing structure, lead lifecycle, and revenue funnel.
- Demonstrated ability to work effectively across cross-functional teams, including Sales Operations and Marketing.
- High interest in and awareness of AI and its application to marketing automation.
- Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Preferred qualifications
- Familiarity with the Adobe ecosystem (e.g., Adobe Experience Cloud, Adobe Marketo Engage, Adobe Creative Cloud, or related Adobe solutions).
Benefits and support
- Compensation and benefits are detailed in the job posting
About Qualcomm
Qualcomm is a global leader in the development and commercialization of foundational technologies for the wireless industry, including mobile processors, 5G, and on-device artificial intelligence. The company designs and markets digital communications products, semiconductor solutions, and system software used globally across smartphones, automotive solutions, IoT devices, and computing systems. Through extensive R&D and intellectual property licensing, Qualcomm powers a highly interconnected and smarter world.
- Industry
- Semiconductors
- Company size
- 50000+ employees
- Founded
- 1985
- Location
- San Diego, California, USA
- Funding stage
- Public Company
Funding
Public Company · $53M raised
- 2018-11-01Grant
Leadership
President and Chief Executive Officer
Chief Financial Officer and Chief Operating Officer
James H. Thompson
Chief Technology Officer
Chief Marketing Officer
Ann Chaplin
General Counsel and Corporate Secretary
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