Marketing Manager
Honda Digital Innovation, India · Posted Oct 24
Digital services, mobility solutions, and customer experience platforms for Honda in India
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About the role
Honda Motor Co., Ltd., Japan has established a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions, headquartered in Bengaluru. The Marketing Manager will execute OEM-led, data-driven marketing initiatives to strengthen the Honda brand and accelerate sales growth for both four-wheel and two-wheel products in India. The role focuses on advertising/media, owned websites, creative development, marketing KPIs, new model launch campaigns, and cross-functional collaboration with Sales, Product, IT, agencies, and dealers.
What you will do
- Plan and operate advertising/media, owned websites, and creative development with a customer-understanding-first approach.
- Monitor marketing KPIs, ensuring visibility of performance and progress.
- Plan and execute new model launch campaigns, as well as operate and report on monthly campaigns
- Build and continuously improve the digital marketing foundation and operating model, including processes, tools, and governance to enable scalable execution.
- Partner closely with internal and external stakeholders (e.g., Sales, Product, IT, agencies, dealers) to drive OEM-led, data-driven marketing and accelerate decision-making and execution.
Skills used in this role
What the employer is looking for
- 5+ years of hands-on experience in digital marketing.
- Experience in planning, executing, and running PDCA cycles for marketing and campaign initiatives.
- Hands-on experience with advertising/media, owned websites, and creative development and operations, including reporting and performance tracking.
- Proven experience analyzing customer and campaign data and translating insights into improvement actions.
- Experience actively contributing to the improvement of marketing KPIs (e.g., conversion, acquisition, campaign performance).
- Demonstrated experience working collaboratively with Sales, agencies, and external vendors to drive marketing initiatives.
- Practical experience in mobility, automotive, or B2C industries (preferred).
- A strong Gemba-oriented mindset, with the ability to create value through on-the-ground understanding and open communication.
- A self-driven team player with strong ownership, initiative, and collaborative leadership.
- Ability to think critically while acting with speed and agility in a fast-paced environment.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Honda Digital Innovation, India
Honda Digital Innovation, India
Company websiteHonda Digital Innovation India Private Limited (HDII) is a subsidiary of Honda Motor Co., Ltd. established to build a digital platform and integrate customer touchpoints across Honda's motorcycle and automobile businesses in India. The company leverages data and digital technologies to create unique mobility ecosystems, expand customer experiences, and provide solutions for mobility-related challenges in the Indian market.
- Industry
- Automotive
- Founded
- 2026-04-10
- Location
- Kolar, Karnataka, India
- Funding stage
- Subsidiary
Funding
Subsidiary
Leadership
Toshiyuki Yanagisawa
Chief Executive Officer
Kunal Behl
Director
Ravinder Sejwal
Director
Recent coverage
Just Auto
Honda establishes digital subsidiary to unify India mobility services2026-05-15
Automotive World
Honda opens Indian digital services unit, HDII2026-05-14
Honda Global
Establishment of Honda Digital Innovation India Private Ltd. (HDII)2026-05-14