Marketing Analytics Manager
Barclays · Posted Oct 7
Banking, credit card, corporate, investment banking, and wealth management services
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About the role
Barclays is hiring a Marketing Analytics Manager to support marketing analytics across acquiring and issuing portfolios. The role partners with Marketing, Coverage, Data Product, and MarTech engineering teams to identify opportunities, optimize customer communications, and drive commercial outcomes through data-driven decision making. The position focuses on marketing data collection, statistical analysis, predictive modeling, experimentation, and dashboard-based insight delivery.
What you will do
- Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
- Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics.
- Statistical and analytical analysis techniques to explore data, includes the use of descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
- A/B testing and other experimentation methodologies to refine marketing strategies.
- Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using various data visualisation, such as charts, graphs, and dashboards to explain complex data in a manner fit for the required audiences.
Skills used in this role
What the employer is looking for
- Degree in Mathematics, Computer Science, Engineering, Data Science, or a related quantitative discipline.
- Strong hands-on experience in customer analytics, campaign analytics, marketing insights, or commercial analytics within banking, financial services, or a data-driven environment.
- Advanced proficiency in SQL and at least one analytical programming language (Python or SAS), with experience translating business problems into analytical solutions.
Preferred qualifications
- Experience working in Marketing Technology environments, including campaign management, customer engagement, CRM, Salesforce Marketing Cloud, Adobe, or similar platforms.
- Knowledge of SME banking, customer lifecycle management, retention strategies, propensity modelling, and behavioural analytics.
- Experience with visualization and reporting tools such as Tableau, Power BI, or similar, alongside strong stakeholder management and presentation skills.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Barclays
Barclays is a British multinational universal bank that provides consumer, corporate, and investment banking, as well as wealth management services. Tracing its origins back to 1690 in London, the institution operates globally to serve millions of retail and institutional clients. The bank leverages cutting-edge technology and digital platforms to drive operational efficiency across its international network.
- Industry
- Banking
- Company size
- 93000+ employees
- Founded
- 1690
- Location
- London, United Kingdom
- Funding stage
- Public Company
Leadership
Group Chief Executive
Group Finance Director
Group Chief Operating Officer
Recent coverage
The Guardian
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Investing.com
Barclays Q3 2026 slides show mixed results, on track for targets2026-10-22
Euronews
Barclays cuts 5,000 jobs as net profit grows 13% in Q32026-10-22