Manager-Regional Business Development, Accessories
Mahindra Group · Posted Oct 21
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The Regional Business Development Manager (Accessories) role drives accessories retail growth across an assigned region by improving dealer performance, accessory penetration, retail conversion, and execution of OEM-led initiatives. It works with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail. The role covers regional business planning, dealer network development, product and category management, program execution, training, market intelligence, and governance.
What you will do
- Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
- Develop and execute regional business plans aligned with OEM growth objectives.
- Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
- Track key business KPIs and ensure sustainable growth.
- Strengthen Accessories business capability across dealerships.
- Conduct regular dealer reviews and performance assessments.
- Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.
- Drive accessory attachment and penetration across vehicle models.
- Implement vehicle-wise and category-wise sales strategies.
- Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
- Identify, scale, and replicate best practices across the region.
- Promote OEM-approved accessories and support new product launches.
- Gather regional market insights and customer requirements to support product development.
- Ensure product availability and healthy inventory levels across dealerships.
- Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.
- Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
- Roll out sales campaigns, contests, promotions, and incentive programs.
- Ensure effective implementation of seasonal and strategic business initiatives.
- Monitor program effectiveness and ROI.
- Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
- Build dealer capability in accessory selling, upselling, and customer engagement.
- Support certification and dealer capability enhancement initiatives.
- Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
- Create synergies with vehicle marketing initiatives and service camps to promote accessories.
- Serve as the primary regional point of contact for Accessories business matters.
- Align OEM and dealer objectives to drive business outcomes.
- Analyze competitor products, pricing, promotions, and market trends.
- Identify growth opportunities, emerging customer needs, and business development levers.
- Recommend strategic actions to improve market share, revenue, and profitability.
- Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
- Maintain accurate forecasts, business reports, and performance dashboards.
- Drive adherence to quality, warranty, and customer service standards.
Skills used in this role
What the employer is looking for
- Graduate in Engineering / Automobile / Mechanical / Business Administration.
- MBA (Marketing / Sales) preferred.
- 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
- Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
- Proven track record of managing dealer networks and achieving business targets.
- Accessories Retail Management
- Dealer Network Management
- Sales Planning & Forecasting
- Market Intelligence
- Leadership & Influencing Skills
- Customer Orientation
- Result Focus
- Negotiation Skills
- Relationship Management
- Problem Solving
- Communication & Presentation Skills
- Cross-functional Collaboration
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
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