Manager Product Research & GTM, Program Adoption
Amazon · Posted Oct 24
E-commerce, cloud computing, online advertising, and digital streaming services
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About the role
Amazon's Product Acceleration Team (PAT) sits at the intersection of product development, seller experience, and seller research, fast-tracking product improvements through direct seller engagement and rapid research. The Seller Enablement Growth (SEG) team drives seller adoption of new features and programs across Amazon's marketplace. This role leads an extended team of Research Managers and Marketing Managers to run quantitative and qualitative research, develop product marketing strategy and roadmaps, and deliver actionable insights to product and business stakeholders.
What you will do
- Plan and execute quantitative and qualitative research studies to shape Product roadmap. That may include large-scale surveys, usability testing, or conducting interviews. Select the right methodology, while demonstrating good judgement in making trade-offs between speed and rigor.
- Understand business needs and develop a product marketing strategy and roadmap in partnership with business and product stakeholders.
- Deliver findings that will directly address the business need, create actionable recommendations, and work with stakeholders to shape product roadmaps based on data.
- Generate insights from business analytics, as well as customer feedback. Synthesize and triangulate data from various sources to deliver insights to the business. Know when enough data has been collected to answer the question.
- Generate ideas on new or more efficient ways to drive product marketing at scale
- Partner closely with product and business teams on the full product lifecycle (customer research, ideation, proposal, launch and post-launch analysis). Develop relationships and processes to connect decision-makers to customer needs.
- Lead an extended team of Research Managers and Marketing managers to meet overall goals
- Develop weekly metrics to track critical inputs and outputs and report out in weekly business reviews
Skills used in this role
What the employer is looking for
- 5+ years of professional non-internship marketing experience
- Experience managing teams
- Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience working with multiple stakeholders at various levels and in different locales to drive alignment
Preferred qualifications
- Experience using data and metrics to measure impact and determine improvements
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
- Experience building, executing and scaling digital programmatic campaigns from concept to completion
Benefits and support
- Compensation and benefits are detailed in the job posting
About Amazon
Amazon.com, Inc. is a multinational technology conglomerate focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Recognized as one of the world's most valuable brands, it operates the largest internet retail marketplace globally alongside its prominent cloud platform, Amazon Web Services (AWS).
- Industry
- E-Commerce
- Company size
- 1576000+ employees
- Founded
- 1994-07-05
- Location
- Seattle, Washington, USA
- Funding stage
- Public Company
Funding
Public Company · $8M raised
- 2013-03-22Post Ipo Debt$200M
Leadership
President and Chief Executive Officer
Founder and Executive Chair
Senior Vice President and Chief Financial Officer
Matt Garman
CEO, Amazon Web Services
CEO, Worldwide Amazon Stores
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