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Manager - Performance Marketing

Nykaa · Posted Oct 29

Beauty, wellness, fashion, and personal care omnichannel retail services

Mumbai, Maharashtra, IndiaFull-timeOnsiteSenior Level7–9 years₹28.0L–₹42.0L yearly100+ applicants
E-commerceRetailBeautyFashionWellnessCosmeticsPublic Company
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About the role

Nykaa is a beauty and fashion-focused consumer e-commerce and D2C platform in India. This role leads upper-funnel growth initiatives across Meta, Google, Snapchat, and emerging app engagement channels. The Performance Marketing Manager will plan and execute acquisition and engagement campaigns, optimize install and programmatic spend against ROI/KPIs, and drive funnel and conversion improvements.

What you will do

  • Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
  • Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Optimize install campaigns to improve cost per install, installation rates, post install performance.
  • Manage all the programmatic campaigns – from ideation to media planning and optimization.
  • Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
  • Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Managing budgets and financial for digital marketing initiatives for the organization.

Skills used in this role

What the employer is looking for

  • 7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
  • Strong understanding of audience strategy, media planning, attribution models, and martech tools.
  • Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
  • Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
  • Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
  • Strategic thinker with a data-first approach to solving problems.
  • Experimentative mindset with ability to test, iterate, and scale rapidly.
  • Strong stakeholder management and collaboration skills across cross-functional teams.
  • Capability to mentor and grow junior team members while fostering cross-business learning.

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Nykaa

Nykaa logo

Nykaa

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Nykaa (FSN E-Commerce Ventures) is a premier Indian omnichannel consumer technology platform specializing in beauty, personal care, and fashion products. Founded by Falguni Nayar, the company operates extensive online e-commerce channels alongside a growing nationwide network of physical retail stores. Nykaa also features an array of in-house private label brands and an eB2B distribution division.

Industry
E-commerce
Company size
5001-10000 employees
Founded
2012
Location
Mumbai, Maharashtra, India
Funding stage
Public Company

Funding

Public Company · $156.89M raised

Lighthouse FundsSteadview CapitalFidelityTPGLightrock
  • 2022-11-21Post-IPO Secondary$41.08M
  • 2022-11-09Post-IPOUndisclosed
  • 2020-11-25Secondary MarketUndisclosed
  • 2020-06-01Series H$2.61M
  • 2020-05-07Series F$8.88M

Leadership

FN
Falguni Nayar

Founder, Executive Chairperson, Managing Director and Chief Executive Officer

AN
Anchit Nayar

Executive Director and CEO, Nykaa Beauty E-Commerce

AN
Adwaita Nayar

Executive Director and CEO, Nykaa Fashion

PG
P. Ganesh

Chief Financial Officer

RU
Rajesh Uppalapati

Chief Technology Officer

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