Manager - Nykaa Play
Nykaa · Posted Sep 27
Beauty, wellness, fashion, and personal care omnichannel retail services
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About the role
Nykaa Play is Nykaa's on-app content ecosystem, connecting content to commerce across the Nykaa app. The role leads Nykaa Play's growth, marketing and content distribution across PDP, CRM and other app touchpoints, with accountability for subscriber base, engagement (WAU/MAU), content repository and lower-funnel conversions. It involves working with product, tech, analytics and CRM/CLM teams to scale content-commerce journeys and benchmark against global content-commerce platforms.
What you will do
- Scale, integrate & distribute content Across PDP, CRM & Play
- Evaluate business impact of in-app content through key metrics (PDP Views, Add To Carts)
- Using in-app content to enhance Nykaa’s reviews & recommendations engine
- Lead growth for Nykaa on app content commerce
- Work with Product team to consistently launch new features on par with global platforms
- Own new IPs and content to boost Nykaa Play engagement, DAU/MAU & repeat sessions
- Boost Subscriber Growth & MAU via Features & Gamification
- In-depth analysis of Nykaa play audiences, purchase patterns, funnels, and metrics to be able to consistently drive improvements
- Frequently benchmark progress against global content-commerce engines
- Strengthen Play Analytics with Dashboards & Reporting
- Own GTM Strategy for Nykaa Play features & Reviews Features
- Work with cross functional teams across brands, content marketing, product, tech, analytics
- Work closely with CRM & CLM teams to build & communicate with Nykaa Play user cohorts
Skills used in this role
What the employer is looking for
- Bachelor's degree in Marketing, Mass Communication, Media Studies , or a related field.
- 6-8 years of experience in content marketing - on app content, CRM/CLM, social media, digital content.
- Experience with e-commerce in-app content is a big plus.
- Scaling content-commerce consumer journeys
- Strong team & project management skills with attention to detail and time management.
- Experience in working with product and tech teams, understanding of data and analytics
- Experience and understanding of global content commerce environment
- Excellent communication skills and a collaborative, high-speed working style.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Nykaa
Nykaa (FSN E-Commerce Ventures) is a premier Indian omnichannel consumer technology platform specializing in beauty, personal care, and fashion products. Founded by Falguni Nayar, the company operates extensive online e-commerce channels alongside a growing nationwide network of physical retail stores. Nykaa also features an array of in-house private label brands and an eB2B distribution division.
- Industry
- E-commerce
- Company size
- 5001-10000 employees
- Founded
- 2012
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Funding
Public Company · $156.89M raised
- 2022-11-21Post-IPO Secondary$41.08M
- 2022-11-09Post-IPOUndisclosed
- 2020-11-25Secondary MarketUndisclosed
- 2020-06-01Series H$2.61M
- 2020-05-07Series F$8.88M
Leadership
Founder, Executive Chairperson, Managing Director and Chief Executive Officer
Executive Director and CEO, Nykaa Beauty E-Commerce
Executive Director and CEO, Nykaa Fashion
Chief Financial Officer
Chief Technology Officer
Recent coverage
Sahi Markets
Nykaa Anticipates High-Twenties Q2 FY27 GMV Growth and Late-Twenties Net Revenue Growth2026-10-05
Kotak Neo
Nykaa Q2 FY 2026-27 Results Update Signals Late-20s Revenue Growth as Fashion Business Accelerates2026-10-05
Livemint
Nykaa shares in focus after strong Q2 update | What lies ahead for investors?2026-10-05