Manager- Marketing, IO
Mahindra Group · Posted Oct 1
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
Mahindra Group's International Operations marketing team develops and executes marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. The role spans regional marketing strategy, brand building, integrated communications, distributor activation, and ownership of Marketing Centres of Excellence including Mahindra Auto Global Digital & Social Media and Internal Communications. The Manager- Marketing will lead annual marketing plans, campaigns, budget and ROI management across international markets.
What you will do
- As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations.
- Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions.
- Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.
- Partner with country teams and distributors for effective implementation of marketing initiatives.
- Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs
- Manage budgets, track ROI, evaluate performance and recommend improvements.
Skills used in this role
What the employer is looking for
- The candidate must have an MBA/PGDM in Marketing or equivalent, preferrably from a premier B School; (Engineering background will be additional advantage)
- We prefer a candidate with 6–10 years in marketing, brand management, regional or international marketing
- Following capabilities are necessary: Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution Excellence
- Managing diverse market requirements across multiple countries.
- Ensuring consistent Mahindra brand positioning while accommodating local needs.
- Driving execution excellence through distributor-led business models.
- Balancing regional priorities with COE responsibilities.
- Influencing stakeholders across functions, geographies and markets.
- Delivering measurable ROI from marketing investments.
Preferred qualifications
- Marketing & Comm Automotive Industry
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
Recent coverage
Mahindra Newsroom
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Mahindra & Mahindra Reports 42% Overall Auto Sales Growth in August 20262026-09-01