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Manager, Agency Sales

Razorpay · Posted Oct 5

Online payment gateway, business banking, payroll, and financial services platform

Gurugram, Haryana, IndiaFull-timeOnsiteSenior Level5–8 years₹25.0L–₹45.0L yearly100+ applicants
FintechPaymentsPayment GatewayBusiness BankingFinancial ServicesPublic Company
Full time

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About the role

Razorpay Ads is building a commerce media and audience intelligence business powered by Razorpay's transaction ecosystem, and this role sits at the intersection of advertising, data, commerce and fintech. The Manager – Agency Sales will build and scale relationships with media, digital and performance agencies and their advertiser portfolios, turning agency partnerships into a repeatable, agency-led revenue engine across categories such as BFSI, fintech, D2C, e-commerce and consumer internet. The role covers agency relationship management, advertiser pipeline development, consultative solution selling, agency GTM strategy, campaign success and market intelligence.

What you will do

  • Build and own strategic relationships across leading agency networks, independent agencies and digital/performance agencies.
  • Develop strong relationships with senior stakeholders across agency leadership, investment, planning, strategy, digital, performance and account management teams.
  • Establish Razorpay Ads as a preferred partner for data-led, commerce-media and performance advertising solutions.
  • Create agency-level account plans covering priority agencies, key stakeholders, advertiser portfolios, opportunities and revenue potential.
  • Drive regular agency engagements, capability sessions, workshops and joint client conversations.
  • Identify high-potential advertisers within agency portfolios and build a structured pipeline of briefs and opportunities.
  • Work with agency teams to understand advertiser objectives, media plans, campaign challenges and investment priorities.
  • Convert agency relationships into active advertisers, repeat advertisers and scalable revenue opportunities.
  • Own the sales cycle from prospecting and solutioning through proposal, commercial negotiation, campaign closure and renewal.
  • Drive penetration across priority categories including BFSI, fintech, D2C, e-commerce, travel, consumer internet, auto and other digitally intensive categories.
  • Build quarterly and annual agency revenue plans and maintain strong visibility on pipeline, closures and forecasts.
  • Translate advertiser and agency briefs into solutions using Razorpay Ads' media, audience and data capabilities.
  • Position Razorpay's transaction-led audience intelligence as a differentiated alternative or complement to conventional digital targeting signals.
  • Develop solutions spanning audience intelligence, transaction-led targeting, onsite/offsite media, performance campaigns, brand campaigns and measurement.
  • Build compelling narratives and proposals that connect Razorpay's capabilities to measurable advertiser outcomes.
  • Partner with agencies to create customized solutions rather than relying on standardized inventory-led selling.
  • Build a structured GTM strategy for priority agency groups and their advertiser portfolios.
  • Map agency stakeholders, key accounts, upcoming pitches, annual planning cycles and seasonal/festive opportunities.
  • Identify opportunities for agency-level partnerships, preferred partner programs, joint pitches and advertiser workshops.
  • Develop repeatable playbooks for converting agency relationships into briefs, campaigns and recurring advertiser investments.
  • Represent Razorpay Ads at relevant agency forums, industry conversations and advertiser engagements.
  • Partner closely with Campaign Management, Product and Operations teams to ensure campaigns deliver against advertiser objectives.
  • Stay engaged beyond campaign closure to ensure strong advertiser and agency experience.
  • Use campaign results and insights to drive renewals, upsells and larger annual commitments.
  • Identify opportunities to expand successful campaigns across brands, categories and agency teams.
  • Build case studies and proof points that can accelerate adoption across the wider agency ecosystem.
  • Maintain a strong understanding of the Indian digital advertising ecosystem, agency structures, advertiser budgets and emerging media trends.
  • Track competitive offerings across ad networks, commerce media, retail media, audience platforms and large digital publishers.
  • Bring structured agency and advertiser feedback to Product, Strategy and Campaign teams.
  • Help shape Razorpay Ads' positioning, packaging, pricing and product roadmap based on market demand.

Skills used in this role

MetaGoogle AdsProgrammatic AdvertisingPublisher MediaPerformance MarketingBrand AdvertisingDSPAdTechCommerce MediaRetail MediaAudience IntelligenceFirst-Party DataCDPClean RoomsCPMCPCCTRCPLCPAROASConsultative SellingNegotiationCommunicationPresentationBusiness DevelopmentAccount Management

What the employer is looking for

  • 5–8 years of experience in agency sales, digital advertising, media sales, adtech, commerce media, publisher sales or related businesses.
  • Strong existing relationships across media agencies, digital agencies and/or performance agencies in India.
  • Demonstrated experience selling digital advertising solutions through agencies and influencing advertiser budgets.
  • Strong understanding of the digital advertising ecosystem including Meta, Google, programmatic, publisher media, performance marketing and brand advertising.
  • Ability to engage comfortably with stakeholders ranging from agency planners and account leads to Business Heads, Managing Partners and CXOs.
  • Strong consultative selling and solutioning capabilities — able to start with a client problem rather than an inventory proposition.
  • Strong commercial orientation with experience owning pipelines, negotiations and revenue targets.
  • Good understanding of advertising metrics including CPM, CPC, CTR, CPL, CPA, ROAS, reach, frequency and brand/measurement metrics.
  • Ability to interpret campaign performance and convert results into a compelling growth narrative.
  • Strong presentation, communication and negotiation skills.
  • High ownership, bias for action and comfort operating in an early-stage business where GTM playbooks are still being built.

Preferred qualifications

  • Experience working at an ad network, large digital publisher, commerce/retail media network, DSP, adtech platform or agency partnership function.
  • Existing relationships across leading agency networks and independent digital agencies.
  • Experience selling to BFSI, fintech, D2C, e-commerce or consumer internet advertisers.
  • Experience selling both performance and branding solutions.
  • Exposure to first-party data, audience intelligence, CDPs, clean rooms, retail/commerce media or transaction-led advertising.
  • Experience building a new agency channel or GTM motion from an early stage.

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Razorpay

Razorpay logo

Razorpay

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Razorpay is India's leading omnichannel payments and full-stack financial solutions company, providing an extensive suite of products to accept, process, and disburse digital payments. Beyond payment gateways, the company offers neo-banking solutions via RazorpayX, business loans, payroll management, and corporate credit cards. It serves millions of businesses ranging from startups and SMEs to large enterprises globally.

Industry
Fintech
Company size
3000+ employees
Founded
2013
Location
Bengaluru, India
Funding stage
Public Company

Funding

Public Company · $742M raised

Y CombinatorPeak XV PartnersTiger Global ManagementRibbit CapitalMatrix Partners IndiaGICLone Pine CapitalAlkeon CapitalTCV
  • 2021-12-19Series F$375M
  • 2021-04-19Series E$160M
  • 2020-10-12Series D$100M
  • 2018-07-05Series C$75M
  • 2016-07-12Series B$20M

Leadership

HM
Harshil Mathur

CEO and Co-founder

SK
Shashank Kumar

MD and Co-founder

RK
Rahul Kothari

Chief Operating Officer

AC
Arpit Chugh

Chief Financial Officer

Recent coverage

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