Industry Manager, Video, YouTube, Retail, Large Customer Sales
Google · Posted Oct 13
Search engine, cloud computing, software, hardware, and artificial intelligence services
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About the role
Google's Large Customer Sales (LCS) teams act as strategic partners and industry thought leaders to the world's leading brands and agencies, helping them navigate industry shifts and grow through Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. This role focuses on the Retail and eCommerce vertical, driving YouTube video and brand advertising adoption. The Industry Manager will build client and agency relationships, lead YouTube strategy execution, and use measurement approaches such as GeoX, MMM, EVCs, and Brand/Search Lift to prove full-funnel impact.
What you will do
- Maintain strong relationships with clients, agencies, and other key stakeholders to ensure alignment with business objectives and successful collaboration.
- Lead the execution of strategies to drive adoption, business generation, and strategy for YouTube - leveraging digital marketing tools and platforms to optimize client advertising efforts.
- Guide clients in leveraging their Intellectual Property (IP) to secure Global Branding leadership on YouTube, accelerating their transition from traditional media to digital, and driving bottom-line growth globally.
- Overcome strict performance/Return On Advertisement Spending (ROAS) guardrails with Retail/eCommerce customers by partnering with Measurement and Analytical Leads to prove the full-funnel business impact of YouTube.
- Deploy Geo-based Incrementality Experiments (GeoX), Marketing Mix Modeling (MMM), Engaged View Conversions (EVCs), and Brand/Search Lift studies to bridge the gap between upper-funnel brand building and lower-funnel Store Visits.
Skills used in this role
Preferred qualifications
- Experience in video media planning (Linear TV, OTT/CTV, digital video) leveraging metrics like Reach, Frequency, GRPs, Incremental Reach, and CPM/CPA.
- Experience selling TV or OTT advertising at major broadcasters/platforms or leading integrated video planning at media agencies.
- Experience managing CPG/FMCG clients with brand-building, reach, and MMM familiarity alongside E-Commerce or Consumer Tech advertisers.
- Track record of owning growth targets, negotiating annual media commitments or Joint Business Plans (JBPs), and driving Share of Wallet with enterprise clients and agencies.
- Understanding of the Creator and Influencer ecosystem, short-form vertical video, social commerce, and performance solutions.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Google
Google LLC is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. As a subsidiary of Alphabet Inc., it is widely recognized for services like Google Search, YouTube, Android, and the Gemini AI ecosystem.
- Industry
- Internet
- Company size
- 180000+ employees
- Founded
- 1998-09-04
- Location
- Mountain View, California, USA
- Funding stage
- Public Company
Funding
Public Company · $25M raised
- 1999-06-07Series A$25M
Leadership
Chief Executive Officer
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Business Officer
Chief Executive Officer, Google Cloud
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