Lead Copy
Meesho · Posted Oct 5
Online marketplace, social commerce, and value-retail services
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About the role
Meesho is an Indian e-commerce destination that aims to democratise internet commerce for everyone, enabling small businesses to sell online and serving customers across urban, semi-urban, and rural India through its tech infrastructure and pan-India logistics network. The Lead Copy role owns Meesho's content and copy strategy across performance marketing, sales, push notifications, WhatsApp, TV ads, and in-app experiences, targeting Tier 2, 3, and 4 markets. The role oversees the end-to-end copy creation pipeline, uses GenAI tools to scale production, and leads a team of writers in partnership with marketing, product, and growth teams.
What you will do
- Setting the Vision: You’ll lead Meesho’s content strategy across all performance, sale, PNs, Whatsapp, TV ads and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
- End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling
- AI at the Core:You’ll use GenAI tools as your accelerators for content creation, refinement, and scaling production.
- Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.
- Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.
- Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
- Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and bold ambition.
- Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold ideas and scalable formats.
- Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.
Skills used in this role
Benefits and support
- Competitive compensation — both cash and equity-based
- Extensive medical insurance for employees and their families
- Holistic wellness program, MeeCare, with benefits across physical, mental, financial, and social wellness
- Wellness initiatives like telehealth, wellness events, and fitness-related perks
- Generous leave policies
- Parental support
- Retirement benefits
- Learning and development assistance
- Salary advance support
- Relocation assistance
- Flexible benefit plans
- Internal Mobility Program
About Meesho
Meesho is an Indian e-commerce platform that enables small businesses, individuals, and manufacturers to sell products online across various categories like fashion, home, and beauty. Operating a zero-commission marketplace model, the company focuses on serving value-conscious consumers primarily in tier-2, tier-3, and rural regions. It has scaled significantly to connect millions of buyers with local suppliers and independent sellers.
- Industry
- E-Commerce
- Company size
- 1001-5000 employees
- Founded
- December 2015
- Location
- Bengaluru, Karnataka, India
- Funding stage
- Public Company
Funding
Public Company · $1.36B raised
- 2016-05-05Angel$350K
- 2017-10-01Series A$3.1M
- 2018-06-01Series B$11.5M
- 2018-11-01Series C$50M
- 2019-06-01Corporate Round$25M
- 2019-08-01Series D$125M
- 2021-04-01Series E$300M
- 2021-09-01Series F$570M
- 2023-09-11Secondary Market$52.5M
- 2024-05-11Venture Round$275M
- 2025-01-27Series FUndisclosed
Leadership
Founder & Chief Executive Officer
Co-founder & Chief Technology Officer
Chief Financial Officer
Chief Data Scientist, Head of AI and Demand Engineering
Recent coverage
Free Press Journal
Meesho Content Commerce NMV Grows 152% YoY, Powered By Homemakers And Young Graduates2026-10-06
Business Standard
Meesho share price surges 10% in two days on heavy volume after content commerce update2026-10-06
Bloomberg
India E-Commerce Firm Meesho Starts Taking Orders for $603 Million India IPO2025-12-04