Director Product Management - Customer Data Platform
Target · Posted Nov 5
General merchandise, apparel, grocery, and home goods retail services
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About the role
The Customer Data Platform (CDP) Product team is a global organization within Target’s Guest Experience organization that builds next-generation connected enterprise and guest experience platforms. The CDP unifies guest and marketing data into reusable profiles and connects upstream sources with downstream decisioning, analytics, personalization, activation, social commerce, and emerging agentic systems. This Director of Product Management role, based in Target in India, will lead a product team and set the vision, strategy, and roadmap for core CDP capabilities while building and mentoring product managers and partnering with leaders across Target.
What you will do
- Decisioning & Intelligence: 30+ models built off the silver and bronze layers, powering data science, AI/ML decisioning, and analytics.
- Activation & Personalization: Data and services enabling Audience Platform, personalization models, Next Best Action, experimentation through A/B tests, real-time triggers, and Customer360-powered marketing activations.
- Marketing Data Centralization: Centralized marketing data across channels, including DAV, organic and paid social, and search through Funnel.io, enabling stronger channel relationships and unified reporting.
- Creative & Asset Data Enablement: Availability of CDMS creative and asset data for activation and performance marketing reporting.
- Taxonomy Definition: Definition and governance of marketing data taxonomy to ensure consistent classification, channel alignment, reporting accuracy, and scalable activation across Marketing 360 datasets.
- Social Commerce: Unified datasets supporting Club Target, creator programs, affiliates, and off-platform data integration and activation centralized in Marketing 360.
- ML & Agentic Systems: Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.
- As Product Director, you will set the product vision and own the strategy and roadmap for core CDP capabilities, including data sourcing, identity resolution, third-party data, marketing and CRM data assets, guest preferences, sales enablement, and enterprise activation.
- You will deliver trusted, interoperable products that accelerate value across Target; manage product financials, goals, and OKRs; and ensure the platform meets enterprise standards for reliability, usability, scalability, and modern architecture.
- You will build, coach, and mentor a strong team of product managers while fostering a culture of progress, transparency, accountability, and efficiency.
- You will elevate the team’s performance through insightful, motivating, and constructive feedback, and partner with senior leaders and peers across pyramids to negotiate priorities and remove execution barriers.
- You will lead product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering capacity.
- You will guide highly complex work across multiple pyramids and interrelated specialties, using data and analytics to assess product health, evaluate competitive dynamics and P&L impact, inform decisions, and deliver recommendations to key stakeholders.
Skills used in this role
What the employer is looking for
- Four-year degree or equivalent experience
- 10+ years of product management experience
- Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
- Proven experience leading enterprise Customer Data Platform capabilities that unify customer profiles, enable audience creation and activation, support real-time decisioning and personalization, and drive measurable adoption across business teams and channels
- Experience defining strategy and roadmaps for foundational customer data capabilities, including data sourcing and ingestion, identity resolution, unified guest profiles, consent and preference management, CRM data assets, and third-party data integration
- Experience building and scaling data platforms in e-commerce, retail, martech, or adtech
- Demonstrated ability to partner with engineering, data science, and architecture teams to develop scalable, cloud-native data pipelines and highly reliable systems
- Strong communication skills with a proven track record of influencing senior leaders and cross-functional stakeholders across large enterprise organizations
- Expertise in agile product development, including user stories, iterative development, scrum teams, sprints, and personas, with experience shaping complex, multi-pyramid initiatives
- Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
- Proven success modernizing enterprise data platforms through cloud migration, real-time processing and analytics, data quality frameworks, governance, consent and identity controls, privacy-forward design, responsible data use, and sustainable operating models
- Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, Target in India, and external media and technology partners
Benefits and support
- Compensation and benefits are detailed in the job posting
About Target
Target Corporation operates an extensive chain of general merchandise and discount retail department stores across the United States. The company provides a broad assortment of owned and national brand products, including apparel, electronics, beauty items, groceries, and home goods. Through its physical stores and digital platforms, Target focuses on delivering style, design, and value to help consumers discover the joy of everyday life.
- Industry
- Retail
- Company size
- 415000+ employees
- Founded
- 1902
- Location
- Minneapolis, Minnesota, USA
- Funding stage
- Public Company
Leadership
Chief Executive Officer
Executive Chair of the Board
Jim Lee
Executive Vice President and Chief Financial Officer
Prat Vemana
Executive Vice President and Chief Information and Product Officer
Mark Weinstein
Executive Vice President and Chief Marketing and Guest Experience Officer
Recent coverage
Home Page News
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