Director - Film & Series Marketing - India
Netflix · Posted Sep 25
Streaming entertainment, original television, movies, and gaming services
Mumbai, IndiaFull-timeOnsiteDirector/Executive12+ years₹1.5Cr–₹3.0Cr yearly100+ applicants
StreamingMedia and EntertainmentVideo on DemandOriginal ContentConsumer InternetPublic Company
Full time
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About the role
Netflix India is looking for a Director of Films & Series marketing to lead a team of title marketers across creative development, media management and campaign execution for the Films & Series portfolio in the country. The role sits within Netflix's India Marketing Leadership team, shaping how individual titles show up for audiences across streaming content, brand and talent marketing. This person will define strategic vision and audience opportunity for titles, set creative and marketing direction, drive cross-functional collaboration, and manage agency relationships and marketing budgets from the Mumbai office.
What you will do
- Building and developing a high-performing team of marketers, creating clarity of roles and accountability while giving teams the space, context and support to do their best work.
- Setting a high creative bar and fostering a culture that encourages bold thinking, thoughtful risk-taking, experimentation and learning.
- Leading the overall calendar of integrated 360-marketing campaigns for original films, original series, global films, global series & licensed titles.
- Providing strategic direction to the team for campaign development across creative, media and overall business impact, ensuring each title has a clear marketing vision, audience strategy and distinctive point of view.
- Being an integral contributor to the overall marketing strategy as part of the India Marketing Leadership team, while shaping the Films & Series Marketing strategy and defining how individual titles show up in the world.
- Driving deep cross-functional collaboration with Content, PR, Comms, Product, Legal and other teams and peers to create alignment, resolve trade-offs and drive campaign and business impact.
- Building strong relationships internally with cross-functional partners and externally with critical industry stakeholders, key talent, showrunners, directors and production houses.
- Defining and implementing workflows, constantly checking and refining them to ensure smooth 360 functioning across teams and functions, while balancing scale and efficiency with bespoke thinking for individual titles.
- Building and fostering agency relationships across creative and media, and managing them to deliver outstanding, culturally relevant work.
- Managing the Films & Series Marketing budget, making thoughtful trade-offs across investment, creative ambition, audience opportunity and business impact.
- Acting as a culture builder and leading by example: leaning into Netflix cultural tenets of Context, not Control, and Freedom & Responsibility, giving teams the space, support and direction to thrive while always striving for what’s best for Netflix.
- Innovating and fuelling creativity by defining how title marketing is done for the growing streaming entertainment category in the country, raising the creative and strategic bar and encouraging teams to challenge conventions.
- Championing a deep understanding of Indian audiences and cultural context, bringing together consumer insight, data and marketing instinct to inform campaign strategy and creative choices.
- Ensuring campaigns create meaningful audience impact, conversation and cultural relevance, while enabling the team to learn continuously from campaign performance, audience behaviour and emerging cultural signals.
Skills used in this role
Marketing Strategy360-Degree Campaign ManagementContent MarketingBrand MarketingMedia PlanningPaid MediaOwned MediaEarned MediaAudience SegmentationBudget ManagementCreative DirectionAgency ManagementConsumer InsightData AnalysisCross-Functional CollaborationLeadershipTeam DevelopmentCommunicationStakeholder Management
What the employer is looking for
- Proven track record of building impactful, world-class 360-degree campaigns that connect with audiences and break through the cultural zeitgeist.
- Experience strategizing and executing across paid, owned and earned channels and across different audience segments.
- Demonstrated creative excellence across multiple campaigns and brands, with the ability to develop distinctive, bespoke approaches rather than defaulting to established marketing formulas.
- Strong ability to translate content, consumer insight and cultural context into a clear marketing point of view, including title positioning, audience strategy, messaging and campaign direction.
- Deep understanding of the Indian consumer and cultural landscape, including the regional, linguistic and behavioral nuances that shape entertainment discovery, consumption and conversation.
- Rich understanding of the media, entertainment and cultural landscape and how it influences brand and content marketing.
- Strong business judgment, with the ability to balance creative ambition, audience opportunity, business impact and resource constraints, and make high-quality decisions in ambiguous environments.
- Proven ability to lead through influence, build alignment across multiple functions and stakeholders, and create clarity without relying on formal authority.
- Strong leadership skills and a track record of leading and developing large, talented teams, creating an environment of accountability, autonomy, experimentation and continuous learning.
- Ability to structure, organize and manage a complex, challenging and dynamic work environment involving multiple internal and external stakeholders, competing priorities and campaign timelines.
- Ability to identify and improve workflows and ways of working, bringing structure and clarity while preserving creativity, speed and flexibility.
- Humility, curiosity, a learning mindset and openness to receive and act on feedback.
- An entrepreneurial mindset, with the ability to spot opportunities, mobilize teams and resources, and respond quickly to emerging audience, platform and cultural signals.
- A willingness to challenge conventional approaches, take thoughtful creative risks, experiment, learn and continuously raise the bar for how entertainment is marketed.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Netflix
Netflix is a global streaming entertainment service offering a wide variety of TV series, documentaries, feature films, and mobile games across numerous languages and genres. Members can enjoy content on virtually any internet-connected screen with the ability to play, pause, and resume streaming at any time. Operating globally, the company produces acclaimed original programming alongside its expansive licensed library.
- Industry
- Streaming
- Company size
- 16000+ employees
- Founded
- August 29, 1997
- Location
- Los Gatos, California, USA
- Funding stage
- Public Company
Funding
Public Company · $80M raised
Foundation CapitalGroup Arnault
- 1999-07-11Venture Round$30M
- 2017-10-23Post IPO Debt$1.6B
- 2021-11-21Post IPO Debt-
Leadership
TS
Ted Sarandos
Co-Chief Executive Officer
GP
Greg Peters
Co-Chief Executive Officer
SN
Spencer Neumann
Chief Financial Officer
ES
Elizabeth Stone
Chief Product and Technology Officer
BB
Bela Bajaria
Chief Content Officer
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