DIRECTOR,DIGITAL MARKETING STRATEGY & OPERATIONS
Target · Posted Oct 13
General merchandise, apparel, grocery, and home goods retail services
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About the role
Target’s Digital Marketing Strategy & Operations team improves and innovates the digital shopping experience across Target.com and the Target app. The Site Merchandising team helps guests find, understand and buy products, and the Target India COE supports digital operations, product content, digital marketing strategy, project management and QA. The Director will set direction for the digital operations COE, partner with U.S. Site Experience leadership, and guide capability leaders to improve the speed, quality and consistency of digital execution.
What you will do
- Partner across Global leadership team to set the vision and operating principles for the digital operations COE, ensuring the work is simple, scalable and focused on guest experience outcomes.
- Build the COE model across Digital Operations, Product Content, Digital Marketing Strategy, Project Management and QA, with clear standards, intake, prioritization, SLAs, decision rights and escalation paths.
- Use operating measures such as speed-to-site, content readiness, campaign readiness, quality, defects and capacity to guide trade-offs and leadership decisions.
- Create leadership routines that give teams visibility to priorities, risks, ownership, launch readiness and opportunities to improve guest experience.
- Own the COE transformation roadmap, using standardization, automation, tooling and process redesign to improve speed, quality, consistency and scale across operations, QA and content workflows.
- Build maturity across the COE by improving partnership between capability leaders, strengthening repeatable ways of working and scaling practices that make digital execution more consistent.
- Pilot AI and automation opportunities that improve content creation, QA validation, intake, workflow visibility and repeatable execution across the COE.
- Translate key events, promotions, category priorities and guest signals into clear actions across marketing placements, product content, purchasability and post-launch improvements.
- Use guest experience inputs — including behavioral data, OSAT, Contacts CPO, returns, guest reviews and post-purchase signals — to identify friction, prioritize fixes and improve product and site experiences.
- Strengthen Product Content as a strategic Site Merchandising capability, improving PDP completeness, item readiness, attribution, taxonomy, imagery, copy and decision-useful information for guests.
- Strengthen QA, operational readiness and issue resolution so teams can protect guest experience and improve execution across all five pyramids.
- Lead through capability leaders, building a connected team that can make clear decisions, solve problems quickly and improve guest outcomes.
- Set clear expectations, coaching routines and growth opportunities that help leaders build strong operating judgment, guest focus and cross-functional influence.
- Build a COE culture focused on ownership, simple ways of working, continuous improvement and accountability for better guest experience outcomes.
- Align Item, Product, UX, T+, Marketing, Merchandising Operations and TII teams on the priorities and decisions needed to scale digital work and improve guest experience.
- Serve as a senior connection point between Bangalore and the U.S. Site Experience leadership, ensuring priorities, risks, escalations and decisions are clear and connected.
- Remove systemic barriers by securing partner commitments, clarifying ownership and keeping teams focused on speed, quality and scale to elevate guest experience.
Skills used in this role
What the employer is looking for
- 12+ years of experience in digital retail, e-commerce, site merchandising or digital operations, with experience building scalable operating models or Centres of Excellence.
- 8+ years of people leadership experience, including leading through managers, developing leaders and building strong team capability.
- Strong understanding of digital experience operations, product content, digital marketing execution, QA, launch readiness and performance measures that improve guest experience.
- Proven ability to lead in a global, matrixed environment, align senior partners, remove barriers and drive decisions across business, product, technology, marketing and operations teams.
- Track record of leading transformation, automation and process improvement that increases speed, quality, consistency and operational scale.
- Strong communication and executive presence, with the ability to simplify complexity, lead through ambiguity and build trust around a shared COE vision.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Target
Target Corporation operates an extensive chain of general merchandise and discount retail department stores across the United States. The company provides a broad assortment of owned and national brand products, including apparel, electronics, beauty items, groceries, and home goods. Through its physical stores and digital platforms, Target focuses on delivering style, design, and value to help consumers discover the joy of everyday life.
- Industry
- Retail
- Company size
- 415000+ employees
- Founded
- 1902
- Location
- Minneapolis, Minnesota, USA
- Funding stage
- Public Company
Leadership
Chief Executive Officer
Executive Chair of the Board
Jim Lee
Executive Vice President and Chief Financial Officer
Prat Vemana
Executive Vice President and Chief Information and Product Officer
Mark Weinstein
Executive Vice President and Chief Marketing and Guest Experience Officer
Recent coverage
Home Page News
Target Completing 2026 Expansion Plan With Eight Store Openings This Fall2026-09-08
AP News
Target regains its footing under a new CEO and raises expectations for 20262026-08-19
Target Corporate
Target Unveils Multi-Year Strategy Under CEO Michael Fiddelke to Accelerate Growth2026-03-03