Digital Product Manager - VP
Barclays · Posted Oct 21
Banking, credit card, corporate, investment banking, and wealth management services
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About the role
Barclays' Digital Help team owns the help and support experience across the mobile banking app and digital channels, including self-service tools and customer support journeys. The role supports the launch and evolution of integrated AI capabilities, including new in-app features and AI-assisted experiences. The Senior Digital Product Owner takes ownership of the customer journey, working with Product Owners and Product Managers to ensure digital help solutions are intuitive, effective, and aligned to customer needs.
What you will do
- Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
- Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
- Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
- Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
- Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
- Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
- Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.
Skills used in this role
What the employer is looking for
- Product ownership: Experience identifying customer needs through data and research, prioritising problems to solve based on business and customer value, and owning products from discovery through to post-launch optimisation.
- Delivery expertise: Proven ability to manage priorities, dependencies, risks, and milestones across both live customer journeys and new features.
- Data literacy: Strong analytical skills, with the ability to turn complex data into clear and concise insights or business cases.
- Risk and controls: Understanding of risk and control frameworks, with the ability to ensure effective risk management and mitigation throughout product delivery.
- Stakeholder management: Ability to collaborate effectively with cross-functional teams - including engineers, designers, intelligence teams, and control functions - and stakeholders across the UK and India.
- Financial services experience: Experience working within the financial services industry, with an understanding of the UK regulatory, risk, and customer environment.
Preferred qualifications
- AI Knowledge: Understanding of Generative AI and Agentic AI products, including awareness of the governance, risk, and control frameworks required to deliver these solutions safely and responsibly
Benefits and support
- Compensation and benefits are detailed in the job posting
About Barclays
Barclays is a British multinational universal bank that provides consumer, corporate, and investment banking, as well as wealth management services. Tracing its origins back to 1690 in London, the institution operates globally to serve millions of retail and institutional clients. The bank leverages cutting-edge technology and digital platforms to drive operational efficiency across its international network.
- Industry
- Banking
- Company size
- 93000+ employees
- Founded
- 1690
- Location
- London, United Kingdom
- Funding stage
- Public Company
Leadership
Group Chief Executive
Group Finance Director
Group Chief Operating Officer
Recent coverage
The Guardian
Barclays to cut 5,000 jobs as AI replaces roles2026-10-22
Investing.com
Barclays Q3 2026 slides show mixed results, on track for targets2026-10-22
Euronews
Barclays cuts 5,000 jobs as net profit grows 13% in Q32026-10-22