Digital Marketing Manager
Twilio · Posted Oct 6
Cloud-based customer engagement platform providing APIs for messaging, voice, email, and customer data orchestration
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About the role
Twilio is a remote-first communications company delivering innovative solutions to hundreds of thousands of businesses and empowering developers to craft personalized customer experiences. The Digital Marketing Manager sits within the Demand Creation Hub, reporting to the Digital Marketing Director of APJ, and is responsible for driving demand creation and acceleration for Twilio's CPaaS portfolio. The role designs and implements digital strategy across direct sales and self-serve motions, orchestrating channel mix with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams to amplify regional campaigns and targeted programs.
What you will do
- Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention
- Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO
- Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration
- Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
- Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
- Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.
Skills used in this role
What the employer is looking for
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific
- Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more
- Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce)
- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
- Strong communication and copy-editing skills in English
- Able to adapt strategies to diverse regional markets and different audiences
- Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals
- EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role
- BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development.
- BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business
- RUTHLESSLY PRIORITISE: Track closely on regional KPIs while managing sub-regional digital channel and activation requirements
- NO SHENANIGANS: Work with Marketing Analytics to build a cadence of robust, trusted regional demand creation reporting and proactively address any gaps against regional targets.
- WEAR THE CUSTOMER'S SHOES: Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we deliver across all digital touchpoints in their journey. Work diligently to advocate for local customers with resources at the Global level across Growth Strategy, Web, Field and Campaigns teams.
- DON’T SETTLE: Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and balancing resources and capabilities to implement.
- DRAW THE OWL: Scale your team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth. Build a team that lives on as a legacy.
Benefits and support
- competitive pay
- generous time off
- parental and wellness leave
- healthcare
- retirement savings program
About Twilio
Twilio is a cloud communications platform-as-a-service company that allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs. The company also offers customer engagement software and a customer data platform, Twilio Segment, to help businesses personalize interactions at scale. Today, it operates as a key infrastructure provider powering digital communications for brands worldwide.
- Industry
- Cloud Communications
- Company size
- 5000-10000 employees
- Founded
- 2008
- Location
- San Francisco, California, USA
- Funding stage
- Public Company
Funding
Public Company · $240M raised
- 2021-07-31Post IPO Debt
- 2018-05-01Post IPO Equity
- 2015-07-31Series E
Leadership
Chief Executive Officer
Chief Financial Officer
Chief Administrative Officer
President, Twilio Segment / Chief Revenue Officer
Chief Marketing Officer
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