Digital Analytics Manager
Qualcomm · Posted Oct 20
Semiconductor, 5G wireless technology, mobile platform, and AI computing solutions
Get a personal compatibility score
Add a resume for personal matches
About the role
The role sits within Qualcomm's Sales, Business Development & Marketing Group, specifically the Marketing function, supporting enterprise digital analytics operations. The team translates Business Measurement Requirements into Solution Design References covering data-layer design, web tagging, validation, governance, and reporting across websites and digital experiences, working alongside marketing, legal privacy, IT, development, platform owners, and external agencies. The Digital Analytics Manager combines hands-on Adobe Analytics and Adobe Data Collection expertise with QA/UAT, issue triage, documentation, and stakeholder coordination across time zones.
What you will do
- Implement and enhance website and application analytics using Adobe Analytics, Adobe Data Collection/Launch, Adobe Data Layer patterns, events, variables, report suites, segments, and calculated metrics.
- Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans, and acceptance criteria.
- Perform stage and production QA/UAT for page views, search interactions, downloads, login events, campaign pixels, consent signals, URL-based behaviors, and other digital interactions.
- Maintain analytics privacy and data-minimization requirements by identifying unintended user-data collection, defining remediation requirements, validating changes, and escalating unresolved risks.
- Support consent-management integrations and validation, including alignment between consent signals, Adobe Web SDK/Data Collection, analytics behavior, and regional privacy requirements.
- Conduct analytics environment governance activities, including audits and cleanup of unused segments and calculated metrics, documentation maintenance, naming standards, and configuration hygiene.
- Monitor analytics health through alerts, anomaly review, website scans, tag validation, and investigation of broken or inconsistent tracking.
- Coordinate work through Workfront, Jira, ServiceNow, email, and recurring backlog reviews; create and follow up on tickets, track dependencies, communicate blockers, and confirm production completion.
- Prepare recurring project status updates and supporting documentation for analytics operations, including in-flight work, backlog, risks, completion status, and next steps.
- Provide tool support, access administration, knowledge transfer, and technical guidance for Adobe Analytics and related MarTech platforms.
- Collaborate across time zones with internal teams, consultants, agencies, and vendors, serving as a technical point of contact for analytics implementation and validation work.
- Maintain the platform roadmap and backlog; prioritize enhancements with stakeholders
- Build and maintain operational dashboards for usage, adoption, and operational metrics
Skills used in this role
What the employer is looking for
- 10+ years administering enterprise Adobe Analytics and Adobe Data Collections
- Demonstrated experience implementing and validating digital analytics for websites or web applications.
- Hands-on experience with Adobe Analytics, Adobe Data Collection/Launch, browser debugging, data layers, events, variables, segments, calculated metrics, and report-suite validation.
- Ability to read technical requirements, inspect browser behavior, test across stage and production environments, and clearly document defects and expected outcomes.
- Experience coordinating work with software developers, IT teams, product owners, analytics stakeholders, privacy partners, agencies, and vendors.
- Working knowledge of digital privacy, consent signals, data minimization, and responsible collection of user-related information.
- Experience using work-management and incident-tracking systems such as Workfront, Jira, and ServiceNow.
- Strong written communication, follow-through, documentation, prioritization, and cross-time-zone collaboration skills.
- Knowledge of analytics governance practices, naming conventions, solution design documentation, dashboard delivery, and operational reporting.
- Adobe Analytics or related digital analytics certification is beneficial.
- Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
- Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
- High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
- *Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Qualcomm
Qualcomm is a global leader in the development and commercialization of foundational technologies for the wireless industry, including mobile processors, 5G, and on-device artificial intelligence. The company designs and markets digital communications products, semiconductor solutions, and system software used globally across smartphones, automotive solutions, IoT devices, and computing systems. Through extensive R&D and intellectual property licensing, Qualcomm powers a highly interconnected and smarter world.
- Industry
- Semiconductors
- Company size
- 50000+ employees
- Founded
- 1985
- Location
- San Diego, California, USA
- Funding stage
- Public Company
Funding
Public Company · $53M raised
- 2018-11-01Grant
Leadership
President and Chief Executive Officer
Chief Financial Officer and Chief Operating Officer
James H. Thompson
Chief Technology Officer
Chief Marketing Officer
Ann Chaplin
General Counsel and Corporate Secretary
Recent coverage
Qualcomm News
Qualcomm Announces Long-Term Patent Cross-License Agreement with Transsion2026-10-16
Qualcomm News
Qualcomm Unveils AI-Native Broadband Innovations Across Fiber, Wi-Fi 8, Fixed Wireless, and Network Infrastructure and Security at Network X 20262026-10-12
Qualcomm News
Huawei and Qualcomm Announce Broad Patent License Agreement2026-10-04