Data Scientist - Marketing
HDFC Bank · Posted Nov 2
Commercial banking, retail banking, credit card, loan, and treasury services
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About the role
The Data Scientist - Marketing role at HDFC Bank focuses on data-mining and statistical analysis, including predictive modeling, to develop database-marketing strategies that improve customer acquisition/retention, customer experience, and customer lifetime contribution. The role supports 2 to 3 business lines and involves building predictive models, behavioral segments, and event triggers for cross-sell, activation, retention, and attrition control. It works with campaign, business, product, and analytics stakeholders to analyze portfolios and monitor predictive scorecards.
What you will do
- Managing 2 to 3 business lines
- Provide end to end analytical support for the given business lines with an objective of increasing marketing efficiencies / customer value
- Develop predictive models, behavioral segments and event triggers
- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark
- To be done for all product / business lines handled by the analyst
- Analyse portfolio for solving business problems / identifying new opportunities
- Work with business / campaign stakeholders to understand objective / problem statement, generate hypothesis to solve the objective / problem and run statistical analysis to validate the same
- Regular interaction with business / product / campaigns teams
- Work jointly with campaigns and business team to identify business problem, discuss analytical approach and explain the solution which has been developed
- Ensuring all new analytical solutions are utilized
- Work jointly with campaigns and business team to ensure that minimum 60% of analytical solutions developed in the FY are utilized for campaigns / on ground activities. Seek feedback from campaigns and business which can be plugged back to the analytical solution
- Monitoring performance of predictive scorecards / solutions
- Monthly monitoring of performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions
Skills used in this role
What the employer is looking for
- Graduation / Post graduation in quantitative discipline: Engineering, Mathematics, Statistics, Economics, etc
- Strong logical, analytical & mathematical skills
- Banking Product & Process Knowledge
- Project Management Skills
- Good Communication skills
- Minimum experience in years : 2 to 3yrs
- Prior experience in Predictive modeling includingMachine Learning algorithms
- Expertise in SAS, SQL and Python programming
- Experience in handling unstructured data / big data technology will be an advantage
Benefits and support
- Compensation and benefits are detailed in the job posting
About HDFC Bank
HDFC Bank Limited is an Indian banking and financial services company headquartered in Mumbai. It is India's largest private sector bank by assets and market capitalization, offering a wide range of financial products including retail banking, wholesale banking, and treasury operations.
- Industry
- Banking
- Company size
- 211535 employees
- Founded
- August 1994
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Sashidhar Jagdishan
Managing Director and Chief Executive Officer
Srinivasan Vaidyanathan
Chief Financial Officer
Ramesh Lakshminarayanan
Chief Information Officer
Vibhash Naik
Chief Human Resources Officer
Recent coverage
The Hindu
Anup Bagchi takes charge as HDFC Bank CEO and MD2026-10-27
ET CFO
Anup Bagchi Appointed CEO of HDFC Bank Amid Challenges2026-10-27
Stock Titan
HDFC Bank Limited Filed Its Form 20-F for the Year Ended March 31, 20262026-07-29