Creative Merchandiser - India
Netflix · Posted Oct 12
Streaming entertainment, original television, movies, and gaming services
Mumbai, IndiaFull-timeOnsiteSenior Level5–9 years₹35.0L–₹60.0L yearly100+ applicants
StreamingMedia and EntertainmentVideo on DemandOriginal ContentConsumer InternetPublic Company
Full time
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About the role
Netflix is a leading entertainment service with over 300 million paid memberships in over 190 countries, spanning TV series, films and games. The Product Merchandising team connects members to this content by blending intuitive merchandising and market expertise so members can easily find what they'll love. This role shapes the merchandising experience for members in India across creative, editorial and catalog dimensions, leading local title launch strategy, catalog activations and messaging campaigns, and using data and experimentation to improve member engagement.
What you will do
- Lead distribution and promotion strategy for local title launches - from positioning and merchandising strategy through to post-launch performance.
- Drive the local merchandising calendar - planning activations around title launches, cultural moments, seasonal trends, and member lifecycle milestones throughout the year.
- Propose, develop and execute catalog activations (rows, hubs, custom promotions) that drive content discovery and reflect what resonates culturally with consumers in your market.
- Develop messaging campaigns - push notifications, emails - that connect members to content they'll love, timed to the moments and titles that matter locally.
- Editorialise catalog content beyond new launches to support member engagement, surfacing library titles and hidden gems at the right point in the member journey. Partner with cross functional stakeholders to drive business impact at the local level through this work.
- Connect the dots between platform logic, consumer insights, and content strategy to drive strong merchandising activations and learning agendas.
- Apply deep awareness of local trends, social and cultural zeitgeist, and platform behavior to shape what gets surfaced, when, and how - in close partnership with Marketing and Comms.
- Advocate for your market's needs in regional and global conversations, sharing context that cross-functional partners cannot access without you.
- Work closely with Content, Marketing, Product teams, and external agency partners to proactively share context, surface trade-offs, and align on priorities to deliver a cohesive member experience.
- Operate within global governance frameworks and playbooks, ensuring local activations complement the global calendar.
- Act as the local intelligence layer to surface on-the-ground market insights and trends, and contribute to playbooks and standards that can be scaled across markets in partnership with local Consumer Insights and Content Strategy.
- Briefing, curating and reviewing copy, image and video assets required for title/ catalog promotion on Product. Partner with local Marcomms teams on assets for priority titles, using external agencies where additional assets may be required.
- Ensure Product assets adhere to Netflix's standards for quality, consistency, and authenticity.
- Operate within the global Merchandising Playbook while driving locally resonant decisions.
- Optimise consumer messaging (email, push, in-app notifications) that feels genuinely individual -tailored to member behavior and lifestyle signals.
- Partner with regional Performance Analyst and Technical Merchandising to monitor and report on activations at the local level. Ensure hypotheses created at the local level are reflected in data gathered post launch.
- Contribute to A/B testing and experimentation, using data, dashboards, analytics tools alongside qualitative market insight to continuously improve the member experience.
- Think in business outcomes, not just creative outputs: track and communicate the impact of merchandising decisions on member engagement, viewing behavior, and platform health metrics to your peers and cross-functional partners.
- Write clear, well-reasoned strategic briefs that articulate the business goal behind your activation decisions.
- Fluency in business metrics and translating them to merchandising strategy. You understand the India business inside out, think member-first, and know how to bridge both to achieve ambitious business impact.
- Work at pace: move from concept to live activation quickly while maintaining quality and intentionality.
Skills used in this role
A/B TestingAnalytics ToolsDashboardsEmail MarketingPush NotificationsIn-App NotificationsCommunicationCross-Functional Collaboration
What the employer is looking for
- A proven ability to engage customers via digital promotional and/or merchandising tactics, driving product engagement in an authentic and culturally relevant manner.
- Deep cultural fluency across various regions in India and curiosity to learn about new ones. You understand what resonates, what's trending, and what members in your region respond to.
- A strong track record of using data to make decisions - you're comfortable reading consumer insight studies, dashboards, spotting patterns, and translating insights into action.
- Experience writing strategic briefs: you can define a problem clearly, build hypotheses, stress-test your own assumptions before making a recommendation with conviction, and bring stakeholders along.
- Operational excellence: you're organised and accurate under high-volume, fast-moving conditions.
- Think in systems: you instinctively connect content, members, product behavior, and market context into a coherent picture, and you know which questions to ask to fill in the gaps before forming a view.
- A collaborative approach: you work well across functions, time zones, and seniority levels, and you know when to push back and when to align.
- Genuinely love entertainment: you are an avid consumer of content across film, series, and beyond, and you bring real passion and taste to the work.
- Native or full professional fluency in Hindi, Tamil/Telugu and English; mastery of English editorial and cultural standards.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Netflix
Netflix is a global streaming entertainment service offering a wide variety of TV series, documentaries, feature films, and mobile games across numerous languages and genres. Members can enjoy content on virtually any internet-connected screen with the ability to play, pause, and resume streaming at any time. Operating globally, the company produces acclaimed original programming alongside its expansive licensed library.
- Industry
- Streaming
- Company size
- 16000+ employees
- Founded
- August 29, 1997
- Location
- Los Gatos, California, USA
- Funding stage
- Public Company
Funding
Public Company · $80M raised
Foundation CapitalGroup Arnault
- 1999-07-11Venture Round$30M
- 2017-10-23Post IPO Debt$1.6B
- 2021-11-21Post IPO Debt-
Leadership
TS
Ted Sarandos
Co-Chief Executive Officer
GP
Greg Peters
Co-Chief Executive Officer
SN
Spencer Neumann
Chief Financial Officer
ES
Elizabeth Stone
Chief Product and Technology Officer
BB
Bela Bajaria
Chief Content Officer
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