Corporate Communications and Brand Marketing specialist
Texas Instruments · Posted Nov 4
Semiconductor design, manufacturing, and analog chip solutions
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About the role
The role sits at the intersection of corporate communications, brand marketing, and internal communications for TI India, shaping how the company is perceived by employees, prospective talent, media, and the broader industry. It covers external and internal storytelling, media relations, employer branding and recruitment marketing, and paid media execution in partnership with global teams and agencies. The position also owns the annual communications budget and creative production of internal collaterals and brand assets.
What you will do
- tell impactful stories through external and internal communication channels to connect with the employees and position TI as a great employer.
- manage recruitment marketing and employer branding efforts to be able to attract talent pool.
- drive integrated campaigns across internal and external storytelling channels and be able to collaborate with other team members across communications and brand marketing.
- Own and manage the external storytelling strategy and editorial calendar
- Identify and develop compelling stories that position TI as a technology, innovation, and employer brand leader
- Collaborate with regional and global teams to bring stories to life across channels
- Develop spokesperson briefing materials and support media engagement
- Partner with the communications team to plan and execute features across internal channels
- Support executive communications, helping leaders navigate organizational change with clear, timely messaging
- Partner with Talent Acquisition, Corporate Brand Marketing, social‑media team etc., to craft employer‑branding and recruitment marketing campaigns that attract and retain top talent.
- Measure and streamline processes and efforts on a regular basis.
- Own the end‑to‑end execution of paid media initiatives (e.g., LinkedIn boosting, paid ads, programmatic ads, paid search, video advertising etc.) in partnership with worldwide TI SPOCs and the paid media agency.
- Ensure content for different campaigns is created to support paid media plans as well.
- Align paid media calendars with internal communication timelines and recruitment timelines.
- Ensure campaign content is developed to support paid media plans
- Manage the annual communications budget, ensuring accurate forecasting, allocation, and spend tracking.
- Monthly and quarterly tracking of budget
- Produce internal collaterals using internal email platforms or tools.
- Maintain a repository of reusable templates and brand assets for rapid deployment
Skills used in this role
What the employer is looking for
- Strong strategic thinking with excellent content creation abilities
- Proven ability to manage multiple stakeholders and cross-functional teams
- Exceptional written and verbal communication skills
- Detail-oriented with strong project and campaign management skills
- A collaborative team player with a proactive, problem-solving mindset
- Genuine passion for communications, storytelling, and brand building
Preferred qualifications
- 7–12 years of relevant experience in corporate or employee communications, brand marketing
- Experience in or strong knowledge of the high-tech industry preferred
- Hands-on experience with paid media platforms and employer branding campaigns
- Bachelor's or Master's degree in Communications, Journalism, Marketing, or Business
Benefits and support
- Compensation and benefits are detailed in the job posting
About Texas Instruments
Texas Instruments Incorporated is a global semiconductor company that designs, manufactures, tests, and sells analog and embedded processing chips for industrial, automotive, personal electronics, and communications markets. The company enables customers to efficiently manage power, accurately sense and transmit data, and provide core control in diverse electronic applications. Known for its historical innovations including the integrated circuit and commercial silicon transistors, Texas Instruments continues to be a major technology provider worldwide.
- Industry
- Semiconductors
- Company size
- 33,000+ employees
- Founded
- 1930
- Location
- Dallas, Texas, USA
- Funding stage
- Public Company
Leadership
Chairman, President and Chief Executive Officer
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Technology Officer
Senior Vice President and Chief Information Officer
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