Copywriter
Ather Energy · Posted Sep 18
Electric scooters, battery packs, connected software, and charging infrastructure services
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About the role
The Creative, Marketing team at Ather is responsible for building brand Ather, creating in-house creative assets, telling stories about refined auto engineering, and shifting the perceptions of millions of Indians regarding EVs. The team focuses on out-of-the-box ideas, advertising innovation, and experimenting with LLMs and generative AI by working closely with designers, product managers, engineers, and brand managers to craft brand stories from scratch. This role is for a Junior Copywriter who will be the brand custodian of all written communication created for Ather, taking responsibility for thinking of campaigns and writing copy for building brand awareness, engaging the existing community, and promoting new products.
What you will do
- Build copy and content to support business and marketing objectives.
- Launch campaigns across film, OOH, print, on-ground, radio, digital activations, reels, social campaigns, meme campaigns, and advertising.
- Work closely with the film production team to execute films.
- Collaborate with cross-functional teams on communication, design, and content to deliver solutions for business problems.
- Keep the logo small.
Skills used in this role
What the employer is looking for
- Educational Qualifications don't matter as long as you have a way with words, exceptional design sensibilities, creative thinking, and excellent communications skills.
- Crafting compelling advertising copy and content tailored for diverse channels including film, OOH, print, radio, and digital activations.
- Developing creative concepts and scripts for film production and multimedia marketing campaigns.
- Conceptualizing high-engagement social media content, including reels, social campaigns, and meme marketing.
- Driving cross-functional creative collaboration with design and communication teams to solve business challenges.
Preferred qualifications
- Utilizing LLMs and generative AI tools for creative copywriting and advertising innovation.
- Professional training in creative writing, copywriting, or business communication.
- Managing end-to-end brand communication guidelines and acting as a brand copy custodian.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Ather Energy
Ather Energy is an Indian electric vehicle manufacturer specializing in the design, development, and production of smart electric scooters, battery packs, and charging infrastructure. Operating on a vertically integrated, software-defined business model, the company delivers connected urban mobility solutions across India. Key offerings include the popular Ather 450 series and the family-focused Ather Rizta.
- Industry
- Automotive
- Company size
- 1982 employees
- Founded
- 2013-10-21
- Location
- Bengaluru, Karnataka, India
- Funding stage
- Public Company
Funding
Public Company · $635M raised
- 2026-07-21Post IPO$135M
- 2022-09-01Series E$128M
- 2021-05-01Series D$35M
Leadership
Co-Founder & CEO
Co-Founder & CTO
Recent coverage
StartupLanes
Ather Energy Shares Surge 130% in 2026, Outperforming Global EV Peers2026-09-21
AutoPunditz
Nearly 59% of Ather's Lifetime Sales Came Since 20252026-09-30
Sahi Markets
Ather Energy to Hold Analyst and Investor Meetings Starting September 1-22026-08-21