Client Solutions Manager
LinkedIn · Posted Oct 13
Professional networking, job search, recruiting, online learning, and B2B marketing services
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About the role
LinkedIn Marketing Solutions is the market leader in the B2B content marketing domain in India, growing 50%+ YOY, and helps businesses achieve marketing ROI objectives with native advertising and programmatic products, plus integrations with marketing technology partners such as Salesforce, Adobe and Oracle. The team hires a Client Solutions Manager to manage relationships with clients across B2B and B2C verticals. In this role you will drive new product adoption, execute always-on and full-funnel marketing strategies, consolidate product enhancement requirements from an India market perspective, and drive revenue by negotiating and optimizing complex opportunities.
What you will do
- Presales: Understand annual business and marketing objectives of the clients to help them translate them into marketing outcomes with specific metrics/KPIs
- Be able to articulate how various products from Linkedin’s portfolio can drive value for customers
- Outline key measurement metrics for the campaign based on objectives and KPIs
- Collate product requirements for key clients and the India market in general, articulate these requirements and their projected impact.
- Post sales: Ideate and execute full funnel marketing strategy for the client to ensure conversion and revenue acceleration
- Build compelling client presentations to effectively communicate data and build a cohesive narrative (of strategy, spends, ROI)
- Conduct content audit, content session, content recommendation, A/B testing with an aim to maximize engagement and conversion
- Conduct product and technology audits for key clients, run product and technology strategy sessions, and provide recommendations, with an aim to maximize ROI
- Articulate and communicate any new product feature proactively and drive adoption within existing customers
- Continued investment in educating and empowering the clients about the LinkedIn platform
- Demonstrate a deep understanding of marketing channels (offline/online etc.) and marketing automation stacks
- Provide integration / setup support for advertisers using LinkedIn ad technology partners
- Identify up-sell or cross sell opportunities across the book of business & partner with Sales to drive incremental revenue and growth
- Collaborate with cross-functional teams, including but not limited to, product, marketing, finance etc. to ensure best in class client experience
- Build strong, lasting client relationships by owning and delivering customer success through various market dynamics; cultivate deep partnership with key decision makers and influencers
- Build solution using data insights. Demonstrate the impact to the client and influence marketing spends.
- Demonstrate a deep understanding of marketing channels (offline/online etc) and marketing automation stacks.
Skills used in this role
What the employer is looking for
- Bachelor's degree in related field
- 7+ years of experience in Digital advertising, marketing, consulting
Preferred qualifications
- Digital marketing certification (AdWords/ FB Advertising/Google etc.)
- Previous experience in a consulting role
- Experience of having worked on any of the marketing technology platforms such as Marketo, Adobe and Salesforce
- Experience of having worked on advertising technology platforms such as Doubleclick or Sizmek
- Hands on experience of managing programmatic channels
- Experience with B2B Clients in the Marketing space
Benefits and support
- Compensation and benefits are detailed in the job posting
About LinkedIn
LinkedIn is the world's largest professional network, connecting over a billion users globally to create economic opportunity. Owned by Microsoft, the platform provides tools for job searching, professional networking, B2B marketing, sales intelligence, and online learning. Through its data graph, it bridges the gap between global talent and enterprise organizations.
- Industry
- Professional Network
- Company size
- 10001+ employees
- Founded
- 2003-05-05
- Location
- Sunnyvale, California, USA
- Funding stage
- Public Company
Funding
Public Company · $103.5M raised
- 2003-11-01Seed$4.7M
- 2004-08-01Series A$10M
- 2007-01-15Series B$53M
- 2008-06-01Series C$22.7M
- 2014-05-15Post Ipo Debt$500M
Leadership
Chief Executive Officer
EVP of LinkedIn and Microsoft Office
President of Platforms and Digital Work
Senior Vice President & Chief Financial Officer
Senior Vice President & Chief Business Officer
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