
Growth Management - Merchant Lending (GM/DGM)
Paytm · Posted Oct 6
Mobile payments, digital wallets, banking solutions, and financial services
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About the role
Paytm is India's leading mobile payments and financial services distribution company, serving 500 mn+ registered users and 21 mn+ merchants through QR payments and digital financial services. The merchant lending business works at the intersection of product, analytics and growth to democratize credit for merchants. This role owns the end-to-end lending funnel in the app, from offer discovery and KYC through disbursal and repeat borrowing, driving growth experiments, metrics frameworks and AI-led automation.
What you will do
- Own the end-to-end lending funnel in the app: offer discovery, eligibility, application, KYC, e-sign/e-mandate, disbursal, repayment and repeat borrowing.
- Dig into data to diagnose funnel leaks, cohort behaviour and segment-level differences, and turn findings into a prioritised growth roadmap.
- Define the growth hypotheses, write BRDs and work with product/ engineering and design to ship features — smarter offer placement, pre-filled applications, faster KYC, one-tap top-ups, renewal nudges.
- Design and analyse A/B tests rigorously: hypothesis, sample size, guardrail metrics, statistical significance, and incrementality.
- Build and maintain the metrics framework and dashboards for merchant lending (north-star, input metrics, cohort views).
- Work with Campaigns/CRM to make product surfaces and lifecycle communication work together.
- Coordinate closely with the Product team on roadmap priorities, and with the Data Warehouse (DWH) / data engineering team to define events, data models and pipelines so lending metrics are accurate, timely and self-serve.
- Drive AI and automation across growth workflows — e.g. automated segmentation and offer targeting, propensity models for who to nudge and when, auto-generated reports and alerts, and AI-assisted merchant communication — reducing manual effort and speeding up experiments.
- Talk to merchants regularly — calls, field visits, user research — to keep the roadmap grounded in real needs.
Skills used in this role
What the employer is looking for
- 5–8 years across product management, growth or product analytics
- Strong analytical skills
- Deep comfort with experimentation design and statistics.
- Clear writing and structured thinking; able to make a data-backed case to leadership.
- High ownership, bias for action and comfort with ambiguity.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Paytm
Paytm is India's leading financial services company offering full-stack payment solutions, digital wallets, QR codes, and financial services to consumers and merchants. The platform provides comprehensive digital inclusion via UPI payments, banking services distribution, merchant devices, and lending solutions. Operating under its parent firm One97 Communications, Paytm has scaled its operations into a robust profitability-driven ecosystem.
- Industry
- FinTech
- Company size
- 10001+ employees
- Founded
- 2010
- Location
- Noida, Uttar Pradesh, India
- Funding stage
- Public Company
Funding
Public Company · $4.91B raised
- 2023-08-28Late Stage$246.34M
- 2020-11-20Angel$1.26M
- 2019-12-06Series H$673M
- 2018-08-27Series G$300M
Leadership
Founder & Chief Executive Officer
Chief Technology Officer
Recent coverage
The Tribune
Goldman Sachs Expects Paytm's EBITDA to Surge on Strong UPI Growth and Cost Discipline2026-10-08
Fortune India
Paytm Shares Tumble Following Reports of UPI MDR Framework Deferral2026-10-08
Superpower Daily
Paytm CEO Vijay Shekhar Sharma Offers Personal Backing to Sovereign AI Model Builders2026-10-08
Paytm Newsroom
Paytm 2026 Update: Core UPI, App, and Multi-Bank QR Status Explained2026-04-24