Brand Manager - EV
Royal Enfield · Posted Oct 15
Classic mid-size motorcycle design, manufacturing, and global adventure riding services
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About the role
Royal Enfield is a global leader in middleweight motorcycles (250-750cc) operating in 80 countries, and is transforming into a premium experiential brand while expanding its EV offerings. The Brand Manager - EV sits within the EV Brand function, reporting to the EV Brand Lead in Chennai and working with the EV Function, Global Brand (Digital, Creative Strategy, PR), Product Strategy, Business Heads and EV Business Development across geographies. The role owns end-to-end brand management for new EV offerings — annual brand planning, positioning, launch readiness and execution, media and PR initiatives, consumer engagement, partnerships and activations to build awareness and drive the business funnel.
What you will do
- Create and execute an annual brand plan to build brand awareness & aspiration through the brand’s positioning in priority markets.
- Strategize, plan and lead the execution of brand portfolio strategy; develop relevant campaigns to improve brand health, awareness, enquiries and retail sales
- Partner with external execution partners for onground roll out of finalized initiatives - Evaluation &mfinalization of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communication campaigns
- Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due research at various stages (Pre & Post) for generating effective consumer market insights
- Direct & Monitor the marketing initiatives for an impactful execution - Briefing & reviewing media plans, Providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analyzing impact on brand, retails & enquiries and providing update, reports on campaigns and escalate issues when necessary
- Enhance Consumer engagement to strengthen brand health - Conceptualization & Development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders – senior , legal ,media & sales teams; rolling out & monitoring of the campaign in the field
- Liaison with CFTs for brand life cycle management - Contribute towards Brand extension strategy, lead on finalization of brand names, Legal Approval for brand extensions and names, Internal Alignment
- Communication & advertising Initiatives: Leverage opportunities such as festivals, Sports, results, Service and other avenues - Brief preparation along with relevant stakeholders / agreement on schedule, Vetting briefs, Review output from agencies, ensure internal approvals, release etc.
- Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP
- Identifying or development of brand activations & partnerships, Partake in regional marketing conversation to oversee brand initiatives
- Liaison with content & digital team to develop and disseminate communication for various initiative
Skills used in this role
What the employer is looking for
- Experience: 5 years of experience in building brands which create aspiration
- Possessing clear brand sensibility and creative abilities
- Prior experience of working in the EV industry will be an added advantage
- Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage
- Qualification: Bachelor's Degree (Full Time) - Specialization in Marketing, Advertising, Communications or related streams
Benefits and support
- Compensation and benefits are detailed in the job posting
About Royal Enfield
Royal Enfield is the oldest motorcycle brand in continuous production, specializing in classic-styled mid-size motorcycles. Operating as a subsidiary of Eicher Motors, the company designs, manufactures, and distributes iconic models worldwide from its main production facilities in Chennai, India. Known for its rich heritage and robust engineering, Royal Enfield continues to expand its global footprint into new platforms and electric mobility.
- Industry
- Automotive
- Company size
- 5000-10000 employees
- Founded
- 1901
- Location
- Chennai, Tamil Nadu, India
- Funding stage
- Public Company
Funding
Public Company
Leadership
B. Govindarajan
CEO, Royal Enfield & Managing Director, Eicher Motors
Siddhartha Lal
Executive Chairman, Eicher Motors
Umesh Krishnappa
Chief Technology Officer (Electric Vehicles)
Vidhya Srinivasan
Chief Financial Officer
Mahesh Tripathi
Chief Operating Officer
Recent coverage
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Cartoq
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BikeAdvice
Royal Enfield To Launch Multiple New Big Motorcycles In 20262026-02-10