Associate Manager, Growth Marketing
Razorpay · Posted Nov 5
Online payment gateway, business banking, payroll, and financial services platform
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About the role
Razorpay is a full-stack financial technology company that provides payments and financial infrastructure for businesses across India and Southeast Asia. The Growth Marketing team manages advertiser campaigns across the Razorpay Media Network and offsite Meta and Google channels, including transaction graph-based audience intelligence activations. This role owns campaign planning, execution, optimization, and reporting while working with sales, product, data, and creative partners.
What you will do
- Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
- Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
- Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
- Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place
- Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
- Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
- Manage budget allocation across campaigns to maximize delivery and performance against KPIs
- Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms
- Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
- Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
- Develop standardized reporting templates and dashboards that scale across the campaign portfolio
- Set up and manage transaction graph-based audience segments for activation on Meta and Google
- Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
- Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles
- Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
- Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
- Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
- Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches
- Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
- Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
- Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes
Skills used in this role
What the employer is looking for
- Bachelor's degree in any discipline; quantitative or business backgrounds preferred
- 3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publishers in ecommerce, UPI, quick commerce apps or performance marketing agency managing Meta/Google campaigns
- Hands-on experience managing campaigns on programmatic ad stack, Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
- Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
- Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
- Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models
- Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
- High ownership mentality — able to manage multiple campaigns simultaneously while maintaining quality and SLA commitments
- Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
- BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage
Benefits and support
- Compensation and benefits are detailed in the job posting
About Razorpay
Razorpay is India's leading omnichannel payments and full-stack financial solutions company, providing an extensive suite of products to accept, process, and disburse digital payments. Beyond payment gateways, the company offers neo-banking solutions via RazorpayX, business loans, payroll management, and corporate credit cards. It serves millions of businesses ranging from startups and SMEs to large enterprises globally.
- Industry
- Fintech
- Company size
- 3000+ employees
- Founded
- 2013
- Location
- Bengaluru, India
- Funding stage
- Public Company
Funding
Public Company · $742M raised
- 2021-12-19Series F$375M
- 2021-04-19Series E$160M
- 2020-10-12Series D$100M
- 2018-07-05Series C$75M
- 2016-07-12Series B$20M
Leadership
CEO and Co-founder
MD and Co-founder
Chief Operating Officer
Chief Financial Officer
Recent coverage
Indian Startup News
Razorpay secures final IFSCA PSP licence to move money into and out of India from GIFT City2026-11-02
Razorpay Press Release
Razorpay Partners With OpenAI to Expand ChatGPT Ads In India2026-10-08
Razorpay Press Release
Razorpay Launches Vulcan, India's First AI Payments Foundation Model, Fueled by NVIDIA and AWS2026-09-07
Razorpay Press Release
Razorpay Becomes the First Indian Payment Aggregator to Enable Card Payments through Google Pay Worldwide2026-04-22