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Assistant Manager Performance Marketing

Nykaa · Posted Oct 29

Beauty, wellness, fashion, and personal care omnichannel retail services

Mumbai, Maharashtra, IndiaFull-timeOnsiteMid Level1–5 years₹10.0L–₹18.0L yearly100+ applicants
E-commerceRetailBeautyFashionWellnessCosmeticsPublic Company
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About the role

Nykaa’s growth marketing team drives high-quality traffic, conversions, and revenue growth across its online platforms. The role is a performance marketing specialist position focused on Google Ads and Meta (Facebook/Instagram) Ads. It will plan, optimize, and report on large-scale paid campaigns, working with analytics, creative, product, and category teams to improve ROI.

What you will do

  • Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
  • Build full-funnel paid media strategies aligning with marketing and business goals.
  • Conduct extensive keyword research and audience segmentation to drive relevant traffic.
  • Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
  • A/B test creatives, ad copies, and audience segments for continuous improvement.
  • Manage campaign budgets and pacing to maximize efficiency and impact.
  • Deliver campaign performance reports with actionable insights.
  • Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
  • Collaborate with analytics teams to deep-dive into campaign data and improve performance.
  • Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
  • Share feedback on creative performance to design and content teams for ongoing improvement.
  • Stay updated on industry trends, platform updates, and best practices.

Skills used in this role

What the employer is looking for

  • 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
  • Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
  • Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
  • Ability to analyze data, derive insights, and implement optimization strategies.
  • Experience in managing affiliates and strategic partnerships is a plus.
  • Strong stakeholder management and ability to work in a fast-paced environment.

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Nykaa

Nykaa logo

Nykaa

Company website
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Nykaa (FSN E-Commerce Ventures) is a premier Indian omnichannel consumer technology platform specializing in beauty, personal care, and fashion products. Founded by Falguni Nayar, the company operates extensive online e-commerce channels alongside a growing nationwide network of physical retail stores. Nykaa also features an array of in-house private label brands and an eB2B distribution division.

Industry
E-commerce
Company size
5001-10000 employees
Founded
2012
Location
Mumbai, Maharashtra, India
Funding stage
Public Company

Funding

Public Company · $156.89M raised

Lighthouse FundsSteadview CapitalFidelityTPGLightrock
  • 2022-11-21Post-IPO Secondary$41.08M
  • 2022-11-09Post-IPOUndisclosed
  • 2020-11-25Secondary MarketUndisclosed
  • 2020-06-01Series H$2.61M
  • 2020-05-07Series F$8.88M

Leadership

FN
Falguni Nayar

Founder, Executive Chairperson, Managing Director and Chief Executive Officer

AN
Anchit Nayar

Executive Director and CEO, Nykaa Beauty E-Commerce

AN
Adwaita Nayar

Executive Director and CEO, Nykaa Fashion

PG
P. Ganesh

Chief Financial Officer

RU
Rajesh Uppalapati

Chief Technology Officer

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