Assistant Manager Consumer Insights
Nykaa · Posted Oct 28
Beauty, wellness, fashion, and personal care omnichannel retail services
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About the role
Nykaa is seeking an Assistant Manager Consumer Insights to support research stakeholders across sales, marketing, and product teams and manage relationships with external research agencies. The role sits within a marketing team and focuses on end-to-end qualitative research, including in-depth interviews, focus group discussions, and social media interactions. The person will design and execute research, analyze and transcribe data, and present consumer insights to cross-functional stakeholders.
What you will do
- Handling the entire research process (including operations and logistics- including RQ, DG, and FB) with the team.
- Independently designing and executing the research from beginning to the end and creating the final output
- Conducting research hands on - In-depth interviews, focus group discussions, social media interactions, and others
- Analysis and transcription of groups whenever required.
- Work on final presentations/reports.
- Liasioning with external recruitment agencies for identifying the right TG
- Internal stakeholder management will also be an integral part of the role.
- Identifying research needs, working with internal teams as their research partner and guiding them to make the correct research decisions will be a part of the profile.
- Carry out all the research coordination required with internal partners, field and other external research partners, whenever required.
- Customizing research findings by verticals and different stakeholders
Skills used in this role
What the employer is looking for
- Bachelor’s or Master's degree in a related field or equivalent practical experience.
- 4-6 years of experience in market research agency with client facing and consultation
- Strong experience in designing and executing large blue skies research projects using qualitative methods.
- Excellent moderation skills.
- Vast experience of conducting both DIs and GDs with varied target audiences
- Adept at going through qualitative data and analysing it to create meaningful narratives
- Excellent storytelling and presentation skills
- Study of Sociology/Psychology/anthropology/Consumer behaviour preferred
- Experience of leading ethnographies, interactions on social platforms, and other advanced qualitative research techniques
- Experience of working on the client side (FMCG or Tech)
- Experience in using research and insights to solve business problems.
- Intense curiosity to understand why people behave as they do; demonstrated excellence in data analysis, crafting consumer insights and storytelling.
- Ability to thrive in a rapidly paced environment on multiple projects with many stakeholders.
- Self-starter with strong executive presence and comfort with ambiguity.
- Demonstrated excellence in collaborating across Marketing, Sales and Product, UI/UX and working with executives.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Nykaa
Nykaa (FSN E-Commerce Ventures) is a premier Indian omnichannel consumer technology platform specializing in beauty, personal care, and fashion products. Founded by Falguni Nayar, the company operates extensive online e-commerce channels alongside a growing nationwide network of physical retail stores. Nykaa also features an array of in-house private label brands and an eB2B distribution division.
- Industry
- E-commerce
- Company size
- 5001-10000 employees
- Founded
- 2012
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Funding
Public Company · $156.89M raised
- 2022-11-21Post-IPO Secondary$41.08M
- 2022-11-09Post-IPOUndisclosed
- 2020-11-25Secondary MarketUndisclosed
- 2020-06-01Series H$2.61M
- 2020-05-07Series F$8.88M
Leadership
Founder, Executive Chairperson, Managing Director and Chief Executive Officer
Executive Director and CEO, Nykaa Beauty E-Commerce
Executive Director and CEO, Nykaa Fashion
Chief Financial Officer
Chief Technology Officer
Recent coverage
Estée Lauder Companies
The Estée Lauder Companies, Nykaa, and Startup India announce cohort partnership2026-10-09
Hyring
Nykaa announces the India launch of Rare Beauty, expanding international portfolio2026-05-15
Nykaa Financial Reports
Nykaa Reports Strong Fiscal Year Financial Results with Continuous Profit Growth2026-04-01