Area Sales Manager - OT
PepsiCo · Posted Nov 5
Global food, snack, and beverage manufacturing, marketing, and distribution services
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About the role
The role sits in PepsiCo's field sales organization, where the Area Sales Manager is the first managerial position responsible for handling distributors of varying scale and leading a team of customer executives on company payroll. The role owns territory-level strategy and AOP planning, distributor operations and margins, and market share growth across Modern Trade and SAMT channels. The ASM coaches CEs on joint business plans, activates brand programs, and partners with marketing, sales development, revenue management and supply chain to ensure the right go-to-market model and stock availability.
What you will do
- Strategy and AOP AOP target planning & tracking for CEs that are consistent with Unit plan
- Execute necessary plans to consistently grow shares in each category as per plan in the Modern Trade, SAMT Channels
- Ensure transparent communication to the field team including partners
- Managing discounts and distributor margins
- Setting up and Retiring DB channels and guide on standard operating procedures
- Market Share Improve market share by increasing net distribution and weighted distribution
- Activate brands - Pack wise & channel wise activities to improve Market Share
- Ensure asset productivity and drive corporate/regional marketing agenda
- Develop team capabilities to address channel partner stability related issues
- Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
- Possess high competition intelligence in constant monitoring of all competition
- Team Building Assess performance capability & providing development feedback to team
- Recognize CEs on internal/external platforms
- Partner with Sales HR and drive Core People Processes across the team
- Own the frontline functional skill development and Development Action Plan
Skills used in this role
What the employer is looking for
- FMCG sales overview, esp for Modern Trade channel
- Distribution Business
- Computer Proficiency – Excel, Word, PPT, Outlook
- Local Language and English
- ROI Understanding
- Negotiation
- Communication
- People management
- Time Management
- Critical Thinking
- Analytical Ability
- Problem Solving
- Any under graduation
- Post Graduation (Tier 1/2 College preferably)
- Preferable MBA with prior MT Experience of 1 or 2 Years
Benefits and support
- Compensation and benefits are detailed in the job posting
About PepsiCo
PepsiCo is a global food and beverage leader with a portfolio spanning iconic brands such as Pepsi-Cola, Frito-Lay, Gatorade, Quaker, and Tropicana. The company manufactures, markets, and distributes a wide range of convenient foods and beverages enjoyed by consumers across more than 200 countries. Guided by its strategic transformation framework, PepsiCo focuses on sustainable growth, operational modernization, and portfolio innovation.
- Industry
- Food & Beverages
- Company size
- 10001+ employees
- Founded
- 1965
- Location
- Purchase, New York, USA
- Funding stage
- Public Company
Leadership
Chairman and Chief Executive Officer
Steve Schmitt
Executive Vice President and Chief Financial Officer
Chief Executive Officer, PepsiCo North America
Executive Vice President, Global Chief Commercial Officer and Corporate Affairs
Becky Schmitt
Executive Vice President, Chief People Officer
Recent coverage
Quartz
PepsiCo Cuts 2026 Profit Forecast and Announces New Cost-Cutting Measures Amid North American Pressures2026-10-08
Reuters
KFC Picks Coca-Cola as US Soda Supplier, Ditching Longtime Partner PepsiCo2026-10-15
TIKR Terminal
PepsiCo Renews U.S. Beverage Partnership with Taco Bell Through 20362026-10-22