Area Sales Manager
Mahindra Group · Posted Nov 6
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The role sits with Mahindra Group's automotive retail sales function, managing sales performance for an assigned territory from Lucknow. It covers the full retail funnel from enquiry and test drive through booking and vehicle delivery, along with dealer working capital, stock ageing and manpower productivity. The Area Sales Manager also drives adoption of digital sales tools such as TDAA, PVA, Bring Showroom Home, VR and tablets to improve conversion.
What you will do
- Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail
- Plan and execute activations for enquiry generation.
- Ensure quality and quantity of test drive (from all enquiry sources.
- Ensure accuracy and authenticity of booking data.
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
- Focus on processes to improve conversion ratio (CVR.
- Ensure accuracy and authenticity of DMS data.
- Plan for sales for 'N' Month.
- Manpower Productivity - Identify training needs and ensure effectiveness.
- Motivate and retain manpower by rewards and incentives.
- Ensure Adherence to Sales story.
- Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.
- Ensure adequacy and quality of Digital engagement managers.
- Dealer working capital rotation.
- Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month
Skills used in this role
What the employer is looking for
- Preferred Industries Consumer FMCG / Food Automotive Industry
- Education Qualification MBA; Post Graduate Dip in Mgmt
- General Experience Core Automotive Sales/ FMCG sales, Experience of 3- 8 years
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
Recent coverage
Machine Maker
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Business Today
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