Area Sales Manager
Mahindra Group · Posted Oct 13
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The Sales – Field Crops team drives sales growth, market penetration, and business development for the Field Crops portfolio across an assigned territory. The role covers channel management, market development activities such as farmer meetings and field demonstrations, customer relationship management, and collections and compliance. The Area Sales Manager will own territory sales targets, distributor and dealer networks, and agronomic product promotion across the Rewa region of Madhya Pradesh.
What you will do
- Achieve monthly, quarterly, and annual sales targets for assigned products and territory.
- Develop and execute territory sales plans aligned with business objectives.
- Identify growth opportunities and increase market share across the assigned region.
- Monitor market trends, competitor activities, pricing, and product performance.
- Drive primary and secondary sales through effective channel management.
- Appoint, develop, and manage distributors and dealers within the territory.
- Ensure channel partner profitability and business sustainability.
- Monitor distributor stock levels, sales performance, and collections.
- Resolve channel partner concerns and maintain healthy business relationships.
- Plan and execute farmer meetings, field demonstrations, crop shows, field days, and promotional campaigns.
- Work closely with the technical and marketing teams to demonstrate product performance and benefits.
- Collect market intelligence and customer feedback for continuous product improvement.
- Enhance brand visibility and product awareness among farmers and influencers.
- Establish strong relationships with farmers, progressive growers, distributors, dealers, and key influencers.
- Address customer complaints and provide timely solutions.
- Ensure high levels of customer satisfaction and retention.
- Ensure timely collection of outstanding payments from channel partners.
- Maintain compliance with company policies, sales processes, and reporting requirements.
- Submit accurate sales forecasts, market reports, and business updates.
Skills used in this role
What the employer is looking for
- Bachelor's degree in Agriculture, Agribusiness, Marketing, or related field.
- MBA (Marketing/Agribusiness) preferred.
- 5-8 years of sales experience in Seeds, Crop Protection, Agri Inputs, or related agri-business sector.
- Minimum 2-3 years of experience managing a territory independently.
- Knowledge of Field Crop markets and agronomic practices in Madhya Pradesh region will be preferred.
- Strong sales and negotiation skills.
- Channel partner management.
- Territory planning and execution.
- Market development and farmer engagement.
- Team leadership and people management.
- Analytical and problem-solving skills.
- Communication and stakeholder management.
- Proficiency in MS Office and sales reporting systems.
- Extensive travel within assigned territory (80-90% of working time).
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
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