
Area Sales Manager
Mahindra Group · Posted Oct 6
Automotive, farm equipment, information technology, financial services, and hospitality services
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About the role
The role sits within Mahindra Group's automotive retail sales function in Hyderabad and focuses on managing the enquiry-to-retail funnel for vehicle sales. It covers retail sales execution, test drive quality, booking accuracy, dealer working capital, and adoption of digital conversion tools. The Area Sales Manager also manages manpower productivity, dealer relationships, and market activations to improve conversion ratios.
What you will do
- Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.
- Plan and execute activations for enquiry generation.
- Ensure quality and quantity of test drive (from all enquiry sources.
- Ensure accuracy and authenticity of booking data.
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
- Focus on processes to improve conversion ratio (CVR.
- Ensure accuracy and authenticity of DMS data.
- Plan for sales for 'N' Month.
- Manpower Productivity - Identify training needs and ensure effectiveness.
- Motivate and retain manpower by rewards and incentives.
- Ensure Adherence to Sales story.
- Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.
- Ensure adequacy and quality of Digital engagement managers.
- Dealer working capital rotation.
- Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month
- Plan and execute activations for enquiry generation
Skills used in this role
What the employer is looking for
- Education Qualification MBA; Post Graduate Dip in Mgmt
- General Experience Core Automotive Sales/ FMCG sales,Experience of 3- 8 years
Preferred qualifications
- Preferred Industries Consumer FMCG / Food Automotive Industry
Benefits and support
- Compensation and benefits are detailed in the job posting
About Mahindra Group
The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.
- Industry
- Conglomerate
- Company size
- 327000+ employees
- Founded
- 1945-10-02
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Leadership
Chairman
Group CEO & Managing Director
Group Chief Financial Officer
Group Chief Technology Officer
Recent coverage
Mahindra Newsroom
Mahindra Auto clocks 64,092 SUVs, a growth of 14% and 114,874 total vehicle sales, a growth of 15% in September 20262026-10-01
HDFC Sky
Tech Mahindra Q2 Profit Rises 32.7% with Revenue Expansion and Strong Deal Wins2026-10-16
Mahindra Newsroom
Mahindra Starts Commercial Production of MAXSEEDER, a Precision Zero-Till Seeding Farm Machine2026-10-12