Area Sales Manager
Ather Energy · Posted Oct 6
Electric scooters, battery packs, connected software, and charging infrastructure services
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About the role
The Sales team at Ather Energy is responsible for building a network and establishing the blueprint for selling electric vehicles in India, driving the transformation of the two-wheeler commute through products like the Ather 450X, 450S, 450 Apex and Rizta, along with an extensive charging network. This Area Sales Manager role, based out of the zonal office in Pune and reporting to the Regional Sales Manager, owns business growth in the assigned territory. The role focuses on driving sales through channel partners, building teams and systems for sustainable growth, managing retail partner relationships, and executing demand generation and operational excellence at partner locations.
What you will do
- Drive sales through assigned Channel Partners
- Build teams and systems that ensure sustainable sales growth while maintaining exceptionally high customer experience standards.
- Foster and manage strong relationships with retail partners to ensure business thriving and alignment with brand vision.
- Execute operational excellence at Channel Partners covering local demand generation and sales driving activities.
- Analyze the sales funnel to identify problem statements, develop solutions, and motivate teams for implementation.
- Deliver against steep ramp-up plans with a focus on scaling the regional business effectively.
- Manage multi-stakeholder inputs from internal teams and external partners to maintain design and operational integrity.
- Conduct regular performance reviews and site assessments to ensure business health and consistency across locations.
- Strategise and strive to improve Ather market share in the assigned territory
Skills used in this role
What the employer is looking for
- Postgraduate or graduate degree in Business or Engineering from a Tier I/Tier II institute.
- 4 to 10 years of experience in B2C/Channel sales.
- Data-driven analysis of sales funnels to identify bottlenecks and implement strategic solutions for revenue growth.
- Strategic channel management to align retail partners with corporate goals while ensuring partner profitability.
- Operational excellence in retail management, specifically driving local demand generation and customer experience standards.
- Expertise in B2C sales strategies and the ability to execute aggressive market ramp-up plans in competitive environments.
Preferred qualifications
- Deep understanding of technology or automobile retail landscapes and evolving mobility trends in the Indian market.
- Advanced negotiation and persuasive communication skills for navigating complex stakeholder relationships and retail partnerships.
- Proficiency in organizational planning and resource prioritization to manage multi-location business operations.
- Ability to build and empower high-performing teams through structured mentorship and performance management systems.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Ather Energy
Ather Energy is an Indian electric vehicle manufacturer specializing in the design, development, and production of smart electric scooters, battery packs, and charging infrastructure. Operating on a vertically integrated, software-defined business model, the company delivers connected urban mobility solutions across India. Key offerings include the popular Ather 450 series and the family-focused Ather Rizta.
- Industry
- Automotive
- Company size
- 1982 employees
- Founded
- 2013-10-21
- Location
- Bengaluru, Karnataka, India
- Funding stage
- Public Company
Funding
Public Company · $635M raised
- 2026-07-21Post IPO$135M
- 2022-09-01Series E$128M
- 2021-05-01Series D$35M
Leadership
Co-Founder & CEO
Co-Founder & CTO
Recent coverage
StartupLanes
Ather Energy Shares Surge 130% in 2026, Outperforming Global EV Peers2026-09-21
AutoPunditz
Nearly 59% of Ather's Lifetime Sales Came Since 20252026-09-30
Sahi Markets
Ather Energy to Hold Analyst and Investor Meetings Starting September 1-22026-08-21